Coca-Cola Socialism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Coca-Cola Socialism write by Radina Vučetić. This book was released on 2018-06-20. Coca-Cola Socialism available in PDF, EPUB and Kindle. This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
China, Communism and Coca Cola
China, Communism and Coca Cola - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook China, Communism and Coca Cola write by Clyde Cameron. This book was released on 1980. China, Communism and Coca Cola available in PDF, EPUB and Kindle.
China, Communism and Coca-Cola
China, Communism and Coca-Cola - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook China, Communism and Coca-Cola write by Clyde Robert Cameron. This book was released on 2002. China, Communism and Coca-Cola available in PDF, EPUB and Kindle.
Ethical Eating in the Postsocialist and Socialist World
Ethical Eating in the Postsocialist and Socialist World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethical Eating in the Postsocialist and Socialist World write by Yuson Jung. This book was released on 2014-02-21. Ethical Eating in the Postsocialist and Socialist World available in PDF, EPUB and Kindle. Current discussions of the ethics around alternative food movements--concepts such as "local," "organic," and "fair trade"--tend to focus on their growth and significance in advanced capitalist societies. In this groundbreaking contribution to critical food studies, editors Yuson Jung, Jakob A. Klein, and Melissa L. Caldwell explore what constitutes "ethical food" and "ethical eating" in socialist and formerly socialist societies. With essays by anthropologists, sociologists, and geographers, this politically nuanced volume offers insight into the origins of alternative food movements and their place in today's global economy. Collectively, the essays cover discourses on food and morality; the material and social practices surrounding production, trade, and consumption; and the political and economic power of social movements in Bulgaria, China, Cuba, Lithuania, Russia, and Vietnam. Scholars and students will gain important historical and anthropological perspective on how the dynamics of state-market-citizen relations continue to shape the ethical and moral frameworks guiding food practices around the world.
Inside Coca-Cola
Inside Coca-Cola - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Inside Coca-Cola write by Neville Isdell. This book was released on 2011-10-25. Inside Coca-Cola available in PDF, EPUB and Kindle. The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
