College Football Season Ticket - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook College Football Season Ticket write by Dave Campbell. This book was released on 2019-01-01. College Football Season Ticket available in PDF, EPUB and Kindle. From the raucous student sections to the marching bands to the thrilling play on the field, college football is a spectacle unlike anything else. Take a front-row seat to everything that makes college football great in College Football Season Ticket: The Ultimate Fan Guide.
Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions
Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions write by Gary Peng-Liang Tan. This book was released on 2011. Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions available in PDF, EPUB and Kindle. Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan, 2009; Jackson, 2005; NCAA, 2009, 2010). These problems can be examined from customer service, social identification, and consumer behavior perspectives (Curtin, 1982; Katona, 1974; Wann & Branscombe, 1993; Zeithaml, 1988). This study's research purposes are to understand service personal values antecedents and outcomes, and team identification's moderating effect on the relationship between service personal values, and both consumption satisfaction perceptions and behavioral outcomes. A sample of college football season ticket holders at a large public university in Southeastern United States completed an online survey. Factorial multivariate analysis of variance (MANOY A), multiple regression analysis, and hierarchical regression analysis were used to analyze the data. The findings of this study indicated college football season ticket holders' team identification moderated the relationship between their service value to social recognition (SYSR), and both consumption satisfaction and behavioral intentions. College football season ticket holders' with low team identification level are more likely to depend on SVSR to formulate their consumption satisfaction perceptions and behavioral intentions, compared to college football season ticket holders' with high team identification level. Antecedents of college football season ticket holders' service personal values include number of household members, gender, university affiliation, number of years holding season tickets, and ethnicity.
Correlates of Season Ticket Renewal Behavior in College Football
Correlates of Season Ticket Renewal Behavior in College Football - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Correlates of Season Ticket Renewal Behavior in College Football write by Rachel Lee Scott. This book was released on 2017. Correlates of Season Ticket Renewal Behavior in College Football available in PDF, EPUB and Kindle. The purpose of this study is to assist The University of Texas Athletic Department (UT) better understand why some of their football season ticket holders did not renew for the upcoming 2017-2018 season. This study examines and analyzes secondary data (n=14,503) about UT football season ticket holders provided by the athletic department to the researcher. By understanding who decided not to renew, UT can infer why they did not renew and ultimately design better marketing strategies to continue developing their relationship with season ticket holders. The implications of findings about these persons will provide a rational basis for the improvement of strategies to promote continued season ticket renewal.
Football Season Ticket
Football Season Ticket - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Football Season Ticket write by Will Graves. This book was released on 2018-09-01. Football Season Ticket available in PDF, EPUB and Kindle. Nothing brings fans together quite like pro football, a Sunday tradition. Take a front-row seat to everything that makes the NFL great in Football Season Ticket: The Ultimate Fan Guide.
Billion-Dollar Ball
Billion-Dollar Ball - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Billion-Dollar Ball write by Gilbert M. Gaul. This book was released on 2016-09-06. Billion-Dollar Ball available in PDF, EPUB and Kindle. “A penetrating examination of how the elite college football programs have become ‘giant entertainment businesses that happened to do a little education on the side.’”—Mark Kram, The New York Times Two-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities. Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft—yet thanks to the support of their football-mad representatives in Congress, teams aren’t required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments. College presidents have been unwilling or powerless to stop a system that has spawned a wildly profligate infrastructure of coaches, trainers, marketing gurus, and a growing cadre of bureaucrats whose sole purpose is to ensure that players remain academically eligible to play. From the University of Oregon’s lavish $42 million academic center for athletes to Alabama coach Nick Saban’s $7 million paycheck—ten times what the school pays its president, and 70 times what a full-time professor there earns—Gaul examines in depth the extraordinary financial model that supports college football and the effect it has had not only on other athletic programs but on academic ones as well. What are the consequences when college football coaches are the highest paid public employees in over half the states in an economically troubled country, or when football players at some schools receive ten times the amount of scholarship awards that academically gifted students do? Billion-Dollar Ball considers these and many other issues in a compelling account of how an astonishingly wealthy sports franchise has begun to reframe campus values and distort the fundamental academic mission of our universities.
