Commercialising Celebrity Persona - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Commercialising Celebrity Persona write by Emma Perot. This book was released on 2023-09-07. Commercialising Celebrity Persona available in PDF, EPUB and Kindle. This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.
Commercialising Celebrity Persona
Commercialising Celebrity Persona - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Commercialising Celebrity Persona write by Emma Perot. This book was released on 2023-09-07. Commercialising Celebrity Persona available in PDF, EPUB and Kindle. This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.
The Commercial Appropriation of Fame
The Commercial Appropriation of Fame - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commercial Appropriation of Fame write by David Tan. This book was released on 2017-04-20. The Commercial Appropriation of Fame available in PDF, EPUB and Kindle. 9.1 A Pragmatic Cultural Framework for Legal Analysis -- 9.2 Concluding Remarks -- Bibliography -- Index
The Celebrity Persona Pandemic
The Celebrity Persona Pandemic - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Celebrity Persona Pandemic write by P. David Marshall. This book was released on 2016-10-31. The Celebrity Persona Pandemic available in PDF, EPUB and Kindle. The Celebrity Persona Pandemic explores how the construction of a public persona is fetishized in contemporary culture. As social media has progressively led to a greater focus on the production of the self, so this book looks at the most visible versions of persona through figures such as Stephen Colbert, Cate Blachett, and Justin Bieber, as well as fictional characters like Spock and Harry Potter. Ultimately, P. David Marshall closely studies how persona culture shapes our notions of value and significance, and dramatically shifts cultural politics. Forerunners is a thought-in-process series of breakthrough digital works. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.
Celebrity Bromances
Celebrity Bromances - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Celebrity Bromances write by Celia Lam. This book was released on 2022. Celebrity Bromances available in PDF, EPUB and Kindle. This comprehensive work presents a thorough exploration of celebrity 'bromances, ' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.
