Commercializing Childhood

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Release : 2015
Genre : Child consumers
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Book Rating : 907/5 ( reviews)

Commercializing Childhood - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Commercializing Childhood write by Paul B. Ringel. This book was released on 2015. Commercializing Childhood available in PDF, EPUB and Kindle. Cover -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part I. Establishing Children's Magazines, 1823-1856 -- 1. Deacon Willis's Companion -- 2. Aunt Maria's Miscellany and the Limits of Gentility -- Part II. Commercializing Children's Magazines, 1857-1873 -- 3. Perry Mason and Sensational Gentility -- 4. The Youth's Companion and the Civil War -- 5. The Cultural Custodians -- 6. The Jack-in-the-Pulpit -- Part III. Sustaining Children's Magazines, 1873-1918 -- 7. Tales and the City -- 8. Children's Magazines and Modern Childhood -- Epilogue -- Notes -- Index -- About the Author -- Back Cover.

The Moral Project of Childhood

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Release : 2020-02-18
Genre : Social Science
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Book Rating : 414/5 ( reviews)

The Moral Project of Childhood - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Moral Project of Childhood write by Daniel Thomas Cook. This book was released on 2020-02-18. The Moral Project of Childhood available in PDF, EPUB and Kindle. Examines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children’s moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children’s needs and wants, pleasures and pains, through the material world so as to produce the “child” as a moral project. Drawing on a century of religiously-oriented child care advice in women’s periodicals, he examines how children ultimately came to be understood by mothers—and later, by commercial actors—as consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children’s consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural history of childhood.

This Little Kiddy Went to Market

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Release : 2010-10-06
Genre : Business & Economics
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Book Rating : 997/5 ( reviews)

This Little Kiddy Went to Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook This Little Kiddy Went to Market write by Sharon Beder. This book was released on 2010-10-06. This Little Kiddy Went to Market available in PDF, EPUB and Kindle. This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyper consumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It be...

The Commodification of Childhood

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Release : 2004-04-20
Genre : Social Science
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Book Rating : 430/5 ( reviews)

The Commodification of Childhood - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Commodification of Childhood write by Daniel Thomas Cook. This book was released on 2004-04-20. The Commodification of Childhood available in PDF, EPUB and Kindle. In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer. The Commodification of Childhood begins with the publication of the children’s wear industry’s first trade journal, The Infants’ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the “nature,” needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children’s clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants’ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of “the child” must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.

The Consumer Revolution in Urban China

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Release : 2000-01-20
Genre : Business & Economics
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Book Rating : 402/5 ( reviews)

The Consumer Revolution in Urban China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Consumer Revolution in Urban China write by Deborah Davis. This book was released on 2000-01-20. The Consumer Revolution in Urban China available in PDF, EPUB and Kindle. This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.