Communicating Fashion Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Fashion Brands write by Emily Huggard. This book was released on 2020-02-19. Communicating Fashion Brands available in PDF, EPUB and Kindle. This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Communicating Fashion Brands
Communicating Fashion Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Fashion Brands write by Emily Huggard. This book was released on 2020. Communicating Fashion Brands available in PDF, EPUB and Kindle. An introduction to fashion brand communication / Emily Huggard -- The fashion industry context / Emily Huggard -- The role of the fashion communicator as a cultural intermediary / Emily Huggard -- Motivation and the fashion consumer? / Jon Cope -- Communicating brand identity, creating fashionable identities / Rachel Lifter -- Co-creating fashion spaces / Anja Overdiek -- Co-creative storytelling / Patrick Lonergan -- Strategy : building a brand community / Jon Cope -- Strategy : the symbolic value of fashion brand collaboration / Jason Kass -- Conclusion and future directions : how fashion brand communication shapes culture / Emily Huggard and Jon Cope.
Communicating Fashion Brands
Communicating Fashion Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Fashion Brands write by Lin Shijian. This book was released on 2012. Communicating Fashion Brands available in PDF, EPUB and Kindle. COMMUNICATING FASHION BRANDS is the finest compendium of fashion branding, interior design and packaging to date. The brand names featured include both well-known, respected clothing and accessory lines worldwide and sophisticated up and coming labels. All of the individual roles that contribute to the launch of a successful fashion brand are acknowledged in this title. Many of the store layouts within also include original architectural sketches, showing how each spatial design was brought from concept to completion.
Communicating Fashion
Communicating Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Fashion write by Myles Ethan Lascity. This book was released on 2021-03-25. Communicating Fashion available in PDF, EPUB and Kindle. How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing
Fashion Branding and Communication
Fashion Branding and Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Branding and Communication write by Byoungho Jin. This book was released on 2017-04-26. Fashion Branding and Communication available in PDF, EPUB and Kindle. This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
