Communicating Globally - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Globally write by Wallace V. Schmidt. This book was released on 2007-02-13. Communicating Globally available in PDF, EPUB and Kindle. Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. Key Features Offers an interdisciplinary view: The authors draw on a variety of sources, including important intercultural and organizational theories in the intercultural communication and international business disciplines. Provides an innovative perspective: This book presents cutting-edge viewpoints on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business. Presents an integrated, action-oriented framework: The integrated framework for understanding intercultural communication and international business focuses on essential principles and practices necessary for developing a cosmopolitan orientation. Introduces different ways of conducting business around the world: The text provides insights into "doing" business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Includes a regional resource guide: The authors encourage readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance. Intended Audience This is an excellent text for advanced courses in intercultural communication, business communication, international business, and organizational communication as found in departments of communication and business.
How to Communicate Effectively With Anyone, Anywhere
How to Communicate Effectively With Anyone, Anywhere - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Communicate Effectively With Anyone, Anywhere write by Dan Bullock. This book was released on 2021-03-01. How to Communicate Effectively With Anyone, Anywhere available in PDF, EPUB and Kindle. Doing business nowadays often means globally, whether with clients, customers, or business partners. Communicating your message effectively—online or in person—has become a must. If you want the best outcome, you must serve the growing need for cultural training that links awareness to action. “A masterclass in authentic global communication. Full of specific frameworks and actionable tips, it is a must-read for anyone looking to bolster or refine their professional communication toolkit.”—Elizabeth Owens Skidmore, Sponsorship Specialist, Bell Canada In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation. How to Communicate Effectively with Anyone, Anywhere, with key illustrations, is part instructional text, part empowering workbook, containing practical and proven strategies that can be put to immediate use, along with exercises designed to impart valuable self-discovery and position you as an effective global communicator. You will gain not only the practical skills essential for operating across cultural settings but also a firm foundation for managing global transactions, international relationships, and worldwide innovation. We all know how to email, right? But contacting counterparts in China, Brazil, or Germany with success requires us to upgrade our skills with key strategies for an expanded and productive network of global interaction. Each chapter contains a practical, easy-to-implement framework that functions as a “blueprint” for global communication and how each skill can best be used virtually in remote work scenarios. For professionals looking to take their skill set to the next level, this book’s approach is the key to connecting professional skills to a larger practice of global understanding, ultimately leading to you communicating effectively and impactfully with anyone, anytime, and anywhere.
Communicating Globally
Communicating Globally - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Globally write by Don E Schultz. This book was released on 2000-06-01. Communicating Globally available in PDF, EPUB and Kindle. How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information. Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation
Communicating Globally
Communicating Globally - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Globally write by Wallace V. Schmidt. This book was released on 2007-02-13. Communicating Globally available in PDF, EPUB and Kindle. Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Communicating Global to Local Resiliency
Communicating Global to Local Resiliency - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Global to Local Resiliency write by Emily Polk. This book was released on 2015-04-23. Communicating Global to Local Resiliency available in PDF, EPUB and Kindle. This book explores the communication processes of the Transition Movement, a community-led global social movement, as it was adapted in a local context. First it analyzes how the movement’s grand narratives of responding to “climate change” and creating greater “resiliency” were communicated into local community-based stories, responses, and actions in the Transition Town of Amherst, Massachusetts. Second, it seeks to understand the multilayered communication processes that facilitate these actions toward sustainable social change. Transition Amherst developed and/or supported projects that addressed reducing dependency on peak-oil, creating community-based-local economies, supporting sustainable food production and consumption, and participating in more efficient transportation, among others. The popularity of the model coincides with an increase in the interest in and use of the term “sustainability” by media, academics and policymakers around the world, and an increase in the global use of digital technology as a resource for information gathering and sharing. Thus this book situates itself at the intersections of a global environmental and economic crisis, the popularization of the term “sustainability,” and an increasingly digitized and networked global society in order to better understand how social change is contextualized and facilitated in a local community via a global network. This book is the first comprehensive analysis of the ways in which the theories of Transition are applied over an extended period of time in practice, on the ground in a Transition town.
