Communicating Your Research with Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Your Research with Social Media write by Amy Mollett. This book was released on 2017-04-17. Communicating Your Research with Social Media available in PDF, EPUB and Kindle. This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
Communicating User Experience
Communicating User Experience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating User Experience write by Trudy Milburn. This book was released on 2015-07-01. Communicating User Experience available in PDF, EPUB and Kindle. Communicating User Experience: Applying Local Strategies Researchto Digital Media Design examines how Local Strategies Research (LSR) helps investigate user experiences with digital media. This edited collection uses case studies to examine the way we communicate in the digital age whether between individuals and digital interfaces (such those installed in cars), dyads via mobile phones and online interfaces, or members of a group through a video conference. Milburn and her contributors consider the cultural norms that both inform and are used during interaction to provide a useful methodology that shifts design (particularly HCI) research from a focus on emotional, subjective user experiences to the everyday practices involved in interacting with one another in and through digital devices and interfaces. Communicating User Experience will be a valuable resource for designers and scholars of communication and new media.
Communicating Science Effectively
Communicating Science Effectively - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communicating Science Effectively write by National Academies of Sciences, Engineering, and Medicine. This book was released on 2017-03-08. Communicating Science Effectively available in PDF, EPUB and Kindle. Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
Elevate the Debate
Elevate the Debate - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Elevate the Debate write by Jonathan A. Schwabish. This book was released on 2020-02-11. Elevate the Debate available in PDF, EPUB and Kindle. Learn how to make data-driven research accessible to decision makers, policymakers, and the general public Many researchers, scholars, and analysts fail to develop communication strategies that work in today’s crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact. An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute’s Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions. This valuable book teaches you how to: Develop and apply data-driven and story-focused communication Use the “Pyramid Philosophy” of rooting accessible, engaging communications products in sophisticated research. Solve problems with your research by defining goals and recommending conclusions-based actions Identify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs Employ communication styles and strategies to get your work in the hands of people who can use it and act upon it. Elevate the Debate: A Multi-layered Approach to Communicating Your Research is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research.
Research Perspectives on Social Media Influencers and Brand Communication
Research Perspectives on Social Media Influencers and Brand Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Perspectives on Social Media Influencers and Brand Communication write by Brandi Watkins. This book was released on 2020-11-12. Research Perspectives on Social Media Influencers and Brand Communication available in PDF, EPUB and Kindle. Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
