Communication Consultants in Political Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communication Consultants in Political Campaigns write by Robert V. Friedenberg. This book was released on 1997-10-28. Communication Consultants in Political Campaigns available in PDF, EPUB and Kindle. We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Political Campaign Communication
Political Campaign Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Campaign Communication write by Judith S. Trent. This book was released on 2008. Political Campaign Communication available in PDF, EPUB and Kindle. Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Campaign Warriors
Campaign Warriors - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Campaign Warriors write by James A. Thurber. This book was released on 2001-09-19. Campaign Warriors available in PDF, EPUB and Kindle. Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.
Political Campaign Communication
Political Campaign Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Campaign Communication write by Larry Powell. This book was released on 2017-12-06. Political Campaign Communication available in PDF, EPUB and Kindle. Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
No Place for Amateurs
No Place for Amateurs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook No Place for Amateurs write by Dennis W. Johnson. This book was released on 2001. No Place for Amateurs available in PDF, EPUB and Kindle. Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
