Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities write by Bowen, Gordon. This book was released on 2014-10-31. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities available in PDF, EPUB and Kindle. For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Computer-mediated Marketing Strategies
Computer-mediated Marketing Strategies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Computer-mediated Marketing Strategies write by Gordon Bowen. This book was released on 2015. Computer-mediated Marketing Strategies available in PDF, EPUB and Kindle. "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
Leveraging Computer-Mediated Marketing Environments
Leveraging Computer-Mediated Marketing Environments - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leveraging Computer-Mediated Marketing Environments write by Bowen, Gordon. This book was released on 2019-01-25. Leveraging Computer-Mediated Marketing Environments available in PDF, EPUB and Kindle. Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Digital Marketing Strategies for Fashion and Luxury Brands
Digital Marketing Strategies for Fashion and Luxury Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing Strategies for Fashion and Luxury Brands write by Ozuem, Wilson. This book was released on 2017-10-31. Digital Marketing Strategies for Fashion and Luxury Brands available in PDF, EPUB and Kindle. Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
The Art of Digital Marketing for Fashion and Luxury Brands
The Art of Digital Marketing for Fashion and Luxury Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art of Digital Marketing for Fashion and Luxury Brands write by Wilson Ozuem. This book was released on 2021-07-17. The Art of Digital Marketing for Fashion and Luxury Brands available in PDF, EPUB and Kindle. This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
