Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities write by Bowen, Gordon. This book was released on 2014-10-31. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities available in PDF, EPUB and Kindle. For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Computer-mediated Marketing Strategies
Computer-mediated Marketing Strategies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Computer-mediated Marketing Strategies write by Gordon Bowen. This book was released on 2015. Computer-mediated Marketing Strategies available in PDF, EPUB and Kindle. "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
Leveraging Computer-Mediated Marketing Environments
Leveraging Computer-Mediated Marketing Environments - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leveraging Computer-Mediated Marketing Environments write by Bowen, Gordon. This book was released on 2019-01-25. Leveraging Computer-Mediated Marketing Environments available in PDF, EPUB and Kindle. Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Social Media Marketing, Second Edition
Social Media Marketing, Second Edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Marketing, Second Edition write by Emi Moriuchi. This book was released on 2019-03-30. Social Media Marketing, Second Edition available in PDF, EPUB and Kindle. Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies' marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers' voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers' psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
Social Media Marketing
Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Marketing write by Githa Heggde. This book was released on 2018-02-08. Social Media Marketing available in PDF, EPUB and Kindle. This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.
