Conceptual Issues in Consumer Behaviour The Indian Context - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Conceptual Issues in Consumer Behaviour The Indian Context write by . This book was released on 2008. Conceptual Issues in Consumer Behaviour The Indian Context available in PDF, EPUB and Kindle.
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context write by S. Ramesh Kumar. This book was released on 2009-09. Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context available in PDF, EPUB and Kindle. India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Consumer Behaviour : The Indian Context (Concepts and Cases)
Consumer Behaviour : The Indian Context (Concepts and Cases) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Behaviour : The Indian Context (Concepts and Cases) write by S. Ramesh Kumar. This book was released on 2017. Consumer Behaviour : The Indian Context (Concepts and Cases) available in PDF, EPUB and Kindle. Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Case Studies in Marketing Management
Case Studies in Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Case Studies in Marketing Management write by S. Ramesh Kumar. This book was released on 2012. Case Studies in Marketing Management available in PDF, EPUB and Kindle.
Researching Marketing Decisions
Researching Marketing Decisions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Researching Marketing Decisions write by Ritu Mehta. This book was released on 2019-04-24. Researching Marketing Decisions available in PDF, EPUB and Kindle. This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
