Conducting Focus Groups for Business and Management Students - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Conducting Focus Groups for Business and Management Students write by Caroline J. Oates. This book was released on 2017-10-30. Conducting Focus Groups for Business and Management Students available in PDF, EPUB and Kindle. In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Conducting focus groups for business and management students
Conducting focus groups for business and management students - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Conducting focus groups for business and management students write by Caroline J. Oates. This book was released on 2018. Conducting focus groups for business and management students available in PDF, EPUB and Kindle. Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.
Basic and Advanced Focus Groups
Basic and Advanced Focus Groups - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basic and Advanced Focus Groups write by David L. Morgan. This book was released on 2018-07-13. Basic and Advanced Focus Groups available in PDF, EPUB and Kindle. Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
The Handbook for Focus Group Research
The Handbook for Focus Group Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook for Focus Group Research write by Thomas L Greenbaum. This book was released on 1998. The Handbook for Focus Group Research available in PDF, EPUB and Kindle. As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Focus Groups in Social Research
Focus Groups in Social Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Focus Groups in Social Research write by Michael Bloor. This book was released on 2001-03-08. Focus Groups in Social Research available in PDF, EPUB and Kindle. There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
