Confessions of the Pricing Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Confessions of the Pricing Man write by Hermann Simon. This book was released on 2015-10-20. Confessions of the Pricing Man available in PDF, EPUB and Kindle. The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Confessions of an Economic Hit Man
Confessions of an Economic Hit Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Confessions of an Economic Hit Man write by John Perkins. This book was released on 2004-11-09. Confessions of an Economic Hit Man available in PDF, EPUB and Kindle. Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.
The New Confessions of an Economic Hit Man
The New Confessions of an Economic Hit Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Confessions of an Economic Hit Man write by John Perkins. This book was released on 2016-02-09. The New Confessions of an Economic Hit Man available in PDF, EPUB and Kindle. Featuring 15 explosive new chapters, this new edition of the New York Times bestseller brings the story of Economic Hit Men up-to-date and, chillingly, home to the U.S.―but it also gives us hope and the tools to fight back. The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men. John Perkins wrote that they are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder. In Perkins's case the tool was debt-convincing strategically important countries to borrow huge amounts of money for enormous, development projects that served the very rich while driving the country deeper into poverty and debt. And once indebted, these countries could be controlled. In this latest edition, Perkins provides revealing new details about how he and others did their work. But more importantly, in an explosive new section he describes how the EHM tools are being used around the world more widely than ever-even in the U. S. itself. The cancer has metastasized, yet most people still aren't aware of it. Fear and debt drive the EHM system. We are hammered with messages that terrify us into believing that we must pay any price, assume any debt, to stop the enemies who, we are told, lurk at our doorsteps. The EHM system-employing false economics, bribes, surveillance, deception, debt, coups, assassinations, unbridled military power-has become the dominant system of economics, government, and society today. It has created what Perkins calls a Death Economy. But Perkins offers hope: he concludes with dozens of specific, concrete suggestions for actions all of us can take to wrest control of our world away from the economic hit men, and help give birth to a Life Economy.
Confessions of an Advertising Man
Confessions of an Advertising Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Confessions of an Advertising Man write by David Ogilvy. This book was released on 2011. Confessions of an Advertising Man available in PDF, EPUB and Kindle. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Confessions of a Happily Married Man
Confessions of a Happily Married Man - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Confessions of a Happily Married Man write by Joshua L. Rogers. This book was released on 2019-12-17. Confessions of a Happily Married Man available in PDF, EPUB and Kindle. Discover God in the messiness of your marriage, as popular marriage and family columnist Joshua Rogers offers spouses hope with real-life stories from his own marriage and helps you see how God is at work in the ordinary and extraordinary of your relationship. Confessions of a Happily Married Man is a husband's painfully honest account of his first ten years of marriage. It offers a window into the perspective of a man who went from "hello" to "I do" in nine months and then figured out how hard marriage could be. When Joshua Rogers thought back on the marriage books he had read or sermons about marriage he had heard, it occurred to him that he could only remember one thing about them: the stories. That's why this book is anchored by stories that other couples will relate to and can easily learn from. The stories are cringe-worthy, humorous, inspiring, heart-breaking, and full of wisdom--but the author isn't telling the reader what to do with that wisdom. He's letting the reader learn along with him as he's gradually becoming more self-aware, increasingly grateful for his wife, and surprised to discover what God is doing in the middle of it all.
