Console Wars

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Release : 2014-05-13
Genre : Business & Economics
Kind :
Book Rating : 719/5 ( reviews)

Console Wars - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Console Wars write by Blake J. Harris. This book was released on 2014-05-13. Console Wars available in PDF, EPUB and Kindle. Now a documentary on CBS All Access. Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry. A best book of the year: NPR, Slate, Publishers Weekly, Goodreads

Digital Play

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Author :
Release : 2003
Genre : Business & Economics
Kind :
Book Rating : 917/5 ( reviews)

Digital Play - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Play write by Stephen Kline. This book was released on 2003. Digital Play available in PDF, EPUB and Kindle. In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries. -- publisher description.

Cool Tech

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Release : 2011-07-18
Genre : Juvenile Nonfiction
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Book Rating : 345/5 ( reviews)

Cool Tech - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cool Tech write by DK. This book was released on 2011-07-18. Cool Tech available in PDF, EPUB and Kindle. Connected is a thrilling journey through the physical side of the virtual world. Everyone is familiar with the internet and will check their email without a second thought, but who knows how the messages get from one place to another and what processes the data goes through during the trip? Imagine yourself as a digital bit-the basic unit of information-and join the other billions of bits as they race through cyberspace. Trace their routes under seas, across continents, and through space, zooming through beaches, buildings, roads, and pipelines as information crosses the globe. Marvel at the technology that keeps you connected, from the ships installing lines deep in the ocean, to the robots locating wire breaks, the satellites beaming signals across the earth, the teams retrieving and splicing lines together, and the servers directing and feeding internet traffic around the world. The book also takes a look back at the history of the internet, exploring the people and inventions that led to its creation. In this section, you'll tour a virtual museum to see how the technology has progressed over the years, changing the lives of ordinary people everywhere.

The Video Games Textbook

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Release : 2018-08-06
Genre : Computers
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Book Rating : 344/5 ( reviews)

The Video Games Textbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Video Games Textbook write by Brian J. Wardyga. This book was released on 2018-08-06. The Video Games Textbook available in PDF, EPUB and Kindle. The Video Games Textbook takes the history of video games to another level, with visually-stimulating, comprehensive, and chronological chapters that are relevant and easy to read for a variety of students. Every chapter is a journey into a different era or area of gaming, where readers emerge with a strong sense of how video games evolved, why they succeeded or failed, and the impact they had on the industry and human culture. Written to capture the attention and interest of both domestic and international college students, each chapter contains a list of objectives and key terms, illustrative timelines, arcade summaries, images and technical specifications of all major consoles. Key Features Explores the history of video games, including the social, political, and economic motivations Facilitates learning of material with illustrative timelines, arcade summaries and images Highlights the technical specifications of all major consoles Illustrates the breakthroughs and trends of the gaming market

CONSOLE WARS: Sega, Nintendo y la batalla qeu definió una generación

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Release :
Genre : Juvenile Nonfiction
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Book Rating : 997/5 ( reviews)

CONSOLE WARS: Sega, Nintendo y la batalla qeu definió una generación - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook CONSOLE WARS: Sega, Nintendo y la batalla qeu definió una generación write by . This book was released on . CONSOLE WARS: Sega, Nintendo y la batalla qeu definió una generación available in PDF, EPUB and Kindle.