Consumer Behavior Knowledge for Effective Sports and Event Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Behavior Knowledge for Effective Sports and Event Marketing write by Lynn R. Kahle. This book was released on 2011-01-07. Consumer Behavior Knowledge for Effective Sports and Event Marketing available in PDF, EPUB and Kindle. The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Behaviour in Sport and Events write by Daniel Funk. This book was released on 2008-10-23. Consumer Behaviour in Sport and Events available in PDF, EPUB and Kindle. Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Online Consumer Behavior
Online Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Online Consumer Behavior write by Angeline Close. This book was released on 2012. Online Consumer Behavior available in PDF, EPUB and Kindle. First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Sport Consumer Behaviour
Sport Consumer Behaviour - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Consumer Behaviour write by Kostas Alexandris. This book was released on 2016-07-18. Sport Consumer Behaviour available in PDF, EPUB and Kindle. All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
The Dark Side of Social Media
The Dark Side of Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Dark Side of Social Media write by Angeline Close Scheinbaum. This book was released on 2017-09-14. The Dark Side of Social Media available in PDF, EPUB and Kindle. The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
