Consumer-centric Category Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer-centric Category Management write by A.C. Nielsen Company. This book was released on 2006. Consumer-centric Category Management available in PDF, EPUB and Kindle. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
Consumer-Centric Category Management
Consumer-Centric Category Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer-Centric Category Management write by ACNielsen. This book was released on 2014-06-09. Consumer-Centric Category Management available in PDF, EPUB and Kindle. In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
The Category Management Handbook
The Category Management Handbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Category Management Handbook write by Andrea Cordell. This book was released on 2018-04-27. The Category Management Handbook available in PDF, EPUB and Kindle. Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently creating and delivering value-adding strategies that change the value proposition from supply chains. The aim of category management is to find long-term breakthrough strategies that help lift an organisation’s commercial performance to a new level. Because of its strategic long-term orientation and complex execution, category management has long been the preserve of commercial consulting companies – in effect a ‘black box’ toolkit shrouded in expensive methodologies. This practical handbook lifts the lid on category management by providing readers with a step-by-step process and established toolkit that allows them a ‘do-it-yourself’ approach. Each activity is presented as a simple tool or technique for practitioners to apply to their own organisations. To support each activity, easy-to- use templates and checklists have been provided, together with simple but practical hints and tips for implementation. This handbook is a ‘must read’ for all procurement and supplychain managers looking to find significant improvements in their organisations. Its practical approach cuts through long-winded consultant-speak and provides an easy-to-use practical toolkit for everyday application.
Customer-centered Design
Customer-centered Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer-centered Design write by Kreta Chandler. This book was released on 2003. Customer-centered Design available in PDF, EPUB and Kindle. -- HP's expertise in this area has earned them Vendor of the Year awards in e-commerce from key resller partners.-- Case studies showing how the new principles, techniques, and methodologies worked at Web sites such as Amazon, Office Depot, QVC, and Outpost.This book is a practical guide to understanding web page design and usability factors needed for the online store shelf. Designing and structuring information correctly enhances navigation through your site as well as delivering your customers a satisfying shopping experience. The authors have consulted with such diverse customers as Amazon, AOL, QVC, Outpost, Egghead, Office Depot and others. The concepts they've brought to these accounts have earned HP Vendor of the Year award in e-commerce from key HP reseller partners. Learn to blend customer insights with products and with web capabilities to create web sites that maximize customer-centered design. Your resulting web sites will have an ease of usability that lead to superior customer experiences while maximizing sales. This book includes plenty of examples and case studies showing how to apply new principles, techniques, and methodologies that will win you loyal customers.
Handbook on Customer Centricity
Handbook on Customer Centricity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook on Customer Centricity write by Robert W. Palmatier. This book was released on 2019. Handbook on Customer Centricity available in PDF, EPUB and Kindle. Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
