Consumer Cosmopolitanism in the Age of Globalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Cosmopolitanism in the Age of Globalization write by Melvin Prince. This book was released on 2012-10-04. Consumer Cosmopolitanism in the Age of Globalization available in PDF, EPUB and Kindle. Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
Cosmopolitanism in the Age of Globalization
Cosmopolitanism in the Age of Globalization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cosmopolitanism in the Age of Globalization write by Lee Trepanier. This book was released on 2011-09-30. Cosmopolitanism in the Age of Globalization available in PDF, EPUB and Kindle. Thanks to advances in international communication and travel, it has never been easier to connect with the rest of the world. As philosophers debate the consequences of globalization, cosmopolitanism promises to create a stronger global community. Cosmopolitanism in the Age of Globalization examines this philosophy from numerous perspectives to offer a comprehensive evaluation of its theory and practice. Bringing together the works of political scientists, philosophers, historians, and economists, the work applies an interdisciplinary approach to the study of cosmopolitanism that illuminates its long and varied history. This diverse framework provides a thoughtful analysis of the claims of cosmopolitanism and introduces many overlooked theorists and ideas. This volume is a timely addition to sociopolitical theory, exploring the philosophical consequences of cosmopolitanism in today's global interactions.
Cosmopolitanism, Markets, and Consumption
Cosmopolitanism, Markets, and Consumption - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cosmopolitanism, Markets, and Consumption write by Julie Emontspool. This book was released on 2017-12-13. Cosmopolitanism, Markets, and Consumption available in PDF, EPUB and Kindle. This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.
The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour
The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour write by Barbara Egger. This book was released on 2008. The Impact of Consumer Ethnocentrism and Consumer Cosmopolitanism on Consumption Behaviour available in PDF, EPUB and Kindle. Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna (Department f r Internationales Marketing am Institut f r Betriebswirtschaftslehre ), 115 entries in the bibliography, language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale's structure, an extensive empirical study provides support for the consumer cosmopolitanism scale's reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identified.
Globalized Identities
Globalized Identities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Globalized Identities write by Iva Katzarska-Miller. This book was released on 2022-07-20. Globalized Identities available in PDF, EPUB and Kindle. This book explores the impact of globalization on self and identity from multidisciplinary perspectives. Chapters cover a variety of topics including the impact of cultural inertia on intergroup relations, global consumer identity, radicalization, evolving national identities, young people’s negotiations of different cultural identities, the emergence of all inclusive global identities, and the impact of global citizenship education on global identity. This collection will be of value to scholars and students from across the social sciences.
