Consumer Equality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Equality write by Geraldine Rosa Henderson. This book was released on 2016-09-26. Consumer Equality available in PDF, EPUB and Kindle. This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.
Customer Equity
Customer Equity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Equity write by Robert C. Blattberg. This book was released on 2001. Customer Equity available in PDF, EPUB and Kindle. What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
A Destiny of Choice?
A Destiny of Choice? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Destiny of Choice? write by David Blanke. This book was released on 2013. A Destiny of Choice? available in PDF, EPUB and Kindle. In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was--or at least should be--the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.
Consumer Rights, Issues and Problems
Consumer Rights, Issues and Problems - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Rights, Issues and Problems write by Yi (Tom) Cai. This book was released on 2013-12-12. Consumer Rights, Issues and Problems available in PDF, EPUB and Kindle. The anthology "Consumer Rights: Issues and Challenges" contains cutting-edge research and critical reviews dealing with consumer economics. The material shows how an understanding of basic economics concepts and analytical tools can help consumers make sound financial decisions. The reader is organized around issues confronting typical American consumers, such as advertising practices to beware of, tips for resolving consumer complaints, car loans vs. car leases, budgeting, and earning and maintaining a good credit score. Later chapters provide a different perspective on consumer choice by addressing topics such as consumers and sustainability, and globalization vs. localization. For each topic students will learn about the macro-level research, as well as current research on consumers' decisions. A series of case studies tracing the life of a couple trying to appropriately allocate their financial resources and make economics decisions provides real-world examples of consumer choices and analysis of those choices. Knowledgeable and practical, "Consumer Rights" is appropriate for upper level undergraduate courses in family and consumer sciences. It can also be used in general education courses focusing on becoming an informed consumer. Yi Cai earned both his M.S. and his Ph.D. in housing and consumer economics from the University of Georgia. He is an associate professor of family and consumer sciences in the College of Health and Human Development at California State University, Northridge. Dr. Cai's teaching interests include consumer rights, consumer economics, family economics, and family financial issues. His primary research interests center on consumer behavior and financial literacy, specifically consumer on-line decision-making and behavior, financial risk tolerance, and the international perspective on financial planning and education.
Key Consumer Rights Laws
Key Consumer Rights Laws - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Key Consumer Rights Laws write by Clara MacCarald. This book was released on 2019-12-15. Key Consumer Rights Laws available in PDF, EPUB and Kindle. In 1962, President John F. Kennedy described consumer rights in what came to be known as the Consumer Bill of Rights. Since then, as the world has expanded and changed, so have our rights as consumers. Readers explore food and drug acts that keep us safe and healthy, as well as fair trade and road safety. Sometimes the government sides with consumers. Other times it sides with industries, rolling back regulations that keep us all safe. What rights do we have as consumers? Empower your readers to find the answers.
