Understanding Consumer Financial Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Consumer Financial Behavior write by W. Fred van Raaij. This book was released on 2016-07-15. Understanding Consumer Financial Behavior available in PDF, EPUB and Kindle. Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
A Research Agenda for Consumer Financial Behavior
A Research Agenda for Consumer Financial Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Research Agenda for Consumer Financial Behavior write by Jing J. Xiao. This book was released on 2023-06-01. A Research Agenda for Consumer Financial Behavior available in PDF, EPUB and Kindle. With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.
Consumer Financial Behavior
Consumer Financial Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Financial Behavior write by Willem Frederik Raaij. This book was released on 2012. Consumer Financial Behavior available in PDF, EPUB and Kindle.
The Psychology of Financial Consumer Behavior
The Psychology of Financial Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Psychology of Financial Consumer Behavior write by Dominika Maison. This book was released on 2019-02-28. The Psychology of Financial Consumer Behavior available in PDF, EPUB and Kindle. This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Consumer Financial Behavior
Consumer Financial Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Financial Behavior write by W. Fred Van Raaij. This book was released on 2014-12-01. Consumer Financial Behavior available in PDF, EPUB and Kindle. Consumer financial behavior is a domain between micro-economics, behavioral finance, and marketing. It is based on insights and behavioral theories from cognitive, economic, and social psychology (biases, heuristics, social influences), in the context of and sometimes in conflict with micro-economic theories of consumers, investors, and markets. Behavioral finance has a descriptive approach, how people make financial decisions. Not always rational, but often in a systematic irrational way. Consumer financial behavior is also a basis and starting point for the marketing management of financial products and services, as well as for consumer education and protection policy. This monograph is on the determinants/drivers and consequences of spending, saving, borrowing, insuring, and investing. Ultimately, this monograph is on the financial requirements for financial inclusion, and participation in present society with its myriad of products and services, experiences, social media, information (overload), and the pursuit of meaning, satisfaction, happiness, and wellbeing.
