Consumer Perception of Food Attributes - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Perception of Food Attributes write by Shigeru Matsumoto. This book was released on 2018-06-19. Consumer Perception of Food Attributes available in PDF, EPUB and Kindle. Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Analysis of Customer Perception of Product Attributes in Pet Food
Analysis of Customer Perception of Product Attributes in Pet Food - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Analysis of Customer Perception of Product Attributes in Pet Food write by Lonnie Jr Hobbs. This book was released on 2019. Analysis of Customer Perception of Product Attributes in Pet Food available in PDF, EPUB and Kindle. The pet food industry continues to grow driven by higher disposable income and increased popularity of pet ownership among millennials. Research shows that pet food sales increased by 27% from $59.3 billion in 2010 to $75.25 billion in 2016. The increase in demand is accompanied by growing preference for specialized product attributes such as natural, organic, and many other premium product attributes. Research shows that many pet food trends today mimic human food trends as there is a growing tendency among pet owners to humanize their pets. These trends have forced companies to re-evaluate their production and marketing strategies in order to take advantage of the profit potential. They have begun using product differentiation based on various intrinsic attributes (e.g. color, texture, smell, appearance, etc...) and extrinsic attributes (e.g. brand, denomination of origin, image, etc...). As companies aim to accommodate the increasing specialized demands of consumers, they must be aware of consumer's perception of value associated with different product attributes. The ability of the companies to accurately analyze and interpret consumer value perceptions and expectations is crucial for successfully capturing and maintaining market share in expanding specialty pet food categories. There is emerging literature in this area examining customer preferences and willingness to pay for specific attributes of pet food. However, the extent of this literature is limited by the availability and quality of consumer data. Recent advancements in information and communication technologies combined with the growing trend of online shopping in general and pet food in particular have generated new data source and provided opportunity for analysis of consumer perceptions. The online pet food and supplies purchases in the U.S. have increased by 58% from $1.18 billion in 2011 to 1.86 billion in 2015. Studies in other areas such as human food, health, services, banking, and many other markets have used online review data to study consumer preferences. However, there are no such studies in pet food. The growth in pet food and increasing profit potential combined with increased online shopping provides a good opportunity for research in this area. The purpose of this thesis is to provide insight on consumer perception of pet food product attributes. Specific objectives include identifying major emerging consumer trends in pet food, examine strategies used by pet food in designing and communicating points of differentiation targeted at emerging consumer trends, analyze consumer perception of the value associated with intrinsic and extrinsic attributes of specialty pet food products. The analysis are based on the data from consumer reviews of online pet food buyers. Websites such as Amazon, Chewy, and Pet Food Direct are used to obtain consumer review, as they are the leading websites for pet food sales. Data on company marketing strategies is obtained from websites and packages of the companies associated with the select specialty pet food brands and product lines. Methods include utilizing the R Studio Statistical software to conduct a content analysis of the consumer reviews. A comparative analysis is performed to examine differences in perception of attributes by customers in different categories based their rating of the product and shopping experience. The primary results showed both companies are primarily marketing the health/benefit characteristics to customers. The results also revealed pet food customers tend to place the most value on health/benefit and ingredient characteristics. The three-circle analysis results showed that each of the attributes and terms marketed by both companies are perceived by customers. This implies that both companies are successfully communicating the value of their products to customers. However, there is potential for both companies to increase their current product positioning strategy to incorporate attributes highlighted as value/needs. The alterations in marketing approach can increase competitive advantage over other companies in the market. The insights generated by this research have a potential to inform marketing, product strategy decisions, and facilitate successful product differentiation by companies in the pet food industry. The methods and the results of this research contribute to the literature in the area of agribusiness and agri-food marketing in general and pet-food marketing in particular, thus it will potentially generate interest among agribusiness scholars and pet-food industry stakeholders.
Marketing Opportunities and Challenges in a Changing Global Marketplace
Marketing Opportunities and Challenges in a Changing Global Marketplace - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Opportunities and Challenges in a Changing Global Marketplace write by Shuang Wu. This book was released on 2020-06-15. Marketing Opportunities and Challenges in a Changing Global Marketplace available in PDF, EPUB and Kindle. This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Consumer Preferences and Acceptance of Food Products
Consumer Preferences and Acceptance of Food Products - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Preferences and Acceptance of Food Products write by Derek V. Byrne. This book was released on 2020-12-01. Consumer Preferences and Acceptance of Food Products available in PDF, EPUB and Kindle. The acceptance and preference of the sensory properties of foods are among the most important criteria determining food choice. Sensory perception and our response to food products, and finally food choice itself, are affected by a myriad of intrinsic and extrinsic factors. The pressing question is, how do these factors specifically affect our acceptance and preference for foods, both in and of themselves, and in combination in various contexts, both fundamental and applied? In addition, which factors overall play the largest role in how we perceive and behave towards food in daily life? Finally, how can these factors be utilized to affect our preferences and final acceptance of real food and food products from industrial production and beyond for healthier eating? A closer look at trends in research showcasing the influence that these factors and our senses have on our perception and affective response to food products and our food choices is timely. Thus, in this Special Issue collection “Consumer Preferences and Acceptance of Food Products”, we bring together articles which encompass the wide scope of multidisciplinary research in the space related to the determination of key factors involved linked to fundamental interactions, cross-modal effects in different contexts and eating scenarios, as well as studies that utilize unique study design approaches and methodologies.
The Oxford Handbook of the Economics of Food Consumption and Policy
The Oxford Handbook of the Economics of Food Consumption and Policy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Oxford Handbook of the Economics of Food Consumption and Policy write by Jayson L. Lusk. This book was released on 2013-08-15. The Oxford Handbook of the Economics of Food Consumption and Policy available in PDF, EPUB and Kindle. First reference on food consumption and policy.
