Consumers and Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumers and Luxury write by Maxine Berg. This book was released on 1999. Consumers and Luxury available in PDF, EPUB and Kindle. This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
Digitalization in the Luxury Fashion Industry
Digitalization in the Luxury Fashion Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digitalization in the Luxury Fashion Industry write by Anna Cabigiosu. This book was released on 2020-07-13. Digitalization in the Luxury Fashion Industry available in PDF, EPUB and Kindle. The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
Digital Luxury
Digital Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Luxury write by Wided Batat. This book was released on 2019-04-29. Digital Luxury available in PDF, EPUB and Kindle. The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Designing Luxury Brands
Designing Luxury Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Luxury Brands write by Diana Derval. This book was released on 2018-04-13. Designing Luxury Brands available in PDF, EPUB and Kindle. This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Building Consumer-brand Relationship in Luxury Brand Management
Building Consumer-brand Relationship in Luxury Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Consumer-brand Relationship in Luxury Brand Management write by Paula Cristina Lopes Rodrigues. This book was released on 2020. Building Consumer-brand Relationship in Luxury Brand Management available in PDF, EPUB and Kindle. "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
