Consumers in the Country - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumers in the Country write by Ronald R. Kline. This book was released on 2000-04-28. Consumers in the Country available in PDF, EPUB and Kindle. From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power–transformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactly–and with what levels of resistance and acceptance–did this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.
Product-Country Images
Product-Country Images - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product-Country Images write by Nicolas Papadopoulos. This book was released on 2014-05-01. Product-Country Images available in PDF, EPUB and Kindle. This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Country-of-origin effects on consumer product evaluations
Country-of-origin effects on consumer product evaluations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Country-of-origin effects on consumer product evaluations write by Peeter W. J. Verlegh. This book was released on 2001. Country-of-origin effects on consumer product evaluations available in PDF, EPUB and Kindle.
The Country-of-origin of a Product
The Country-of-origin of a Product - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Country-of-origin of a Product write by Traci Lyn Harner. This book was released on 1995. The Country-of-origin of a Product available in PDF, EPUB and Kindle.
China Made
China Made - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook China Made write by Karl Gerth. This book was released on 2020-05-11. China Made available in PDF, EPUB and Kindle. "“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
