Consuming Atmospheres - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consuming Atmospheres write by Chloe Steadman. This book was released on 2023-10-09. Consuming Atmospheres available in PDF, EPUB and Kindle. Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia. The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.
Exploring Nightlife
Exploring Nightlife - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Exploring Nightlife write by Jordi Nofre Mateo. This book was released on 2018-04-23. Exploring Nightlife available in PDF, EPUB and Kindle. Comprising original contemporary research, this collection brings together case studies from across the globe that explore topics including nightlife and urban development, race, gender and youth culture, alcohol and drug use, and urban renewal.
Country-of-Origin Effect in International Business
Country-of-Origin Effect in International Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Country-of-Origin Effect in International Business write by Anna Grudecka. This book was released on 2023-10-20. Country-of-Origin Effect in International Business available in PDF, EPUB and Kindle. Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.
Corporate Branding in Logistics and Transportation
Corporate Branding in Logistics and Transportation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Branding in Logistics and Transportation write by Nor Aida Abdul Rahman. This book was released on 2024-03-05. Corporate Branding in Logistics and Transportation available in PDF, EPUB and Kindle. The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Peopling Marketing, Organization, and Technology
Peopling Marketing, Organization, and Technology - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Peopling Marketing, Organization, and Technology write by Dirk vom Lehn. This book was released on 2024-01-31. Peopling Marketing, Organization, and Technology available in PDF, EPUB and Kindle. Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.
