Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century write by Magdalena Eriksroed-Burger. This book was released on 2023-02-27. Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century available in PDF, EPUB and Kindle. This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Women, Consumption, and the Circulation of Ideas in South-Eastern Europe, 17th - 19th Centuries
Women, Consumption, and the Circulation of Ideas in South-Eastern Europe, 17th - 19th Centuries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Women, Consumption, and the Circulation of Ideas in South-Eastern Europe, 17th - 19th Centuries write by Constanţa Vintilă-Ghiţulescu. This book was released on 2017-10-02. Women, Consumption, and the Circulation of Ideas in South-Eastern Europe, 17th - 19th Centuries available in PDF, EPUB and Kindle. Women, fashion, consumption, luxury, and education are the main subjects of our researchers. The contributors of this volume accompanied women and objects in their travels across Modern Europe and offered thorough and diverse analyses connecting the circulation of people with the circulation of ideas. Making use of archive materials, visual sources and museum collections, the authors point out the richness of the region and the role of women in promoting new ideas of modernity. This will help the public to better know and understand the importance of women's sociability in building new nations and constructing new identities in South-Eastern Europe and beyond.
Making Jews Modern
Making Jews Modern - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Jews Modern write by Sarah Abrevaya Stein. This book was released on 2003-12-22. Making Jews Modern available in PDF, EPUB and Kindle. On the eve of the 20th century, Jews in the Russian and Ottoman empires were caught up in the major cultural and social transformations that constituted modernity for Ashkenazi and Sephardi Jewries, respectively. What language should Jews speak or teach their children? Should Jews acculturate, and if so, into what regional or European culture? What did it mean to be Jewish and Russian, Jewish and Ottoman, Jewish and modern? Sarah Abrevaya Stein explores how such questions were formulated and answered within these communities by examining the texts most widely consumed by Jewish readers: popular newspapers in Yiddish and Ladino. Examining the press's role as an agent of historical change, she interrogates a diverse array of verbal and visual texts, including cartoons, photographs, and advertisements. This original and lively study yields new perspectives on the role of print culture in imagining national and transnational communities; Stein's work enriches our sense of cultural life under the rule of multiethnic empires and complicates our understanding of Europe's polyphonic modernities.
Marketing Issues in Transitional Economies
Marketing Issues in Transitional Economies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Issues in Transitional Economies write by Rajeev Batra. This book was released on 2012-12-06. Marketing Issues in Transitional Economies available in PDF, EPUB and Kindle. As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Constructing the New Consumer Society
Constructing the New Consumer Society - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Constructing the New Consumer Society write by John Holmwood. This book was released on 1997-05-13. Constructing the New Consumer Society available in PDF, EPUB and Kindle. This book argues that the coming of the 'a new consumerism' in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessary or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Important contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.
