Contemporary Issues in Marketing and Consumer Behaviour - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Issues in Marketing and Consumer Behaviour write by Elizabeth Parsons. This book was released on 2023-07-31. Contemporary Issues in Marketing and Consumer Behaviour available in PDF, EPUB and Kindle. This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Contemporary Issues in Social Media Marketing
Contemporary Issues in Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Issues in Social Media Marketing write by Bikramjit Rishi. This book was released on 2017-07-28. Contemporary Issues in Social Media Marketing available in PDF, EPUB and Kindle. In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Critical Marketing
Critical Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Critical Marketing write by Mark Tadajewski. This book was released on 2009-12-21. Critical Marketing available in PDF, EPUB and Kindle. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Contemporary Issues in Marketing
Contemporary Issues in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Issues in Marketing write by Ayantunji Gbadamosi. This book was released on 2019-09-02. Contemporary Issues in Marketing available in PDF, EPUB and Kindle. As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Customer Engagement
Customer Engagement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Engagement write by Roderick J. Brodie. This book was released on 2015-12-14. Customer Engagement available in PDF, EPUB and Kindle. How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
