Contemporary Marketing Management for Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Marketing Management for Tourism and Hospitality write by Nikolaos Stylos. This book was released on 2024-11-09. Contemporary Marketing Management for Tourism and Hospitality available in PDF, EPUB and Kindle. Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers. Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.
Generation Z Marketing and Management in Tourism and Hospitality
Generation Z Marketing and Management in Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Generation Z Marketing and Management in Tourism and Hospitality write by Nikolaos Stylos. This book was released on 2021-05-24. Generation Z Marketing and Management in Tourism and Hospitality available in PDF, EPUB and Kindle. Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Tourism and Hospitality Marketing
Tourism and Hospitality Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism and Hospitality Marketing write by Simon Hudson. This book was released on 2009-05-12. Tourism and Hospitality Marketing available in PDF, EPUB and Kindle. With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Marketing for Tourism and Hospitality
Marketing for Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing for Tourism and Hospitality write by Alan Fyall. This book was released on 2019-03-04. Marketing for Tourism and Hospitality available in PDF, EPUB and Kindle. The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Hospitality Marketing Management
Hospitality Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hospitality Marketing Management write by Robert D. Reid. This book was released on 2009-02-09. Hospitality Marketing Management available in PDF, EPUB and Kindle. Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
