Contemporary Sport Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Sport Marketing write by James J. Zhang. This book was released on 2017-02-17. Contemporary Sport Marketing available in PDF, EPUB and Kindle. The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
Contemporary Sport Management
Contemporary Sport Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Sport Management write by Paul M. Pedersen. This book was released on 2021-08-04. Contemporary Sport Management available in PDF, EPUB and Kindle. "Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
International Sport Marketing
International Sport Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Sport Marketing write by Michel Desbordes. This book was released on 2019-04-05. International Sport Marketing available in PDF, EPUB and Kindle. How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Sport Marketing in a Global Environment
Sport Marketing in a Global Environment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Marketing in a Global Environment write by Ruth M. Crabtree. This book was released on 2022-04-19. Sport Marketing in a Global Environment available in PDF, EPUB and Kindle. This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Contemporary Sport Marketing
Contemporary Sport Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Sport Marketing write by James J. Zhang. This book was released on 2017-02-17. Contemporary Sport Marketing available in PDF, EPUB and Kindle. The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
