Content Audits and Inventories - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Audits and Inventories write by Paula Ladenburg Land. This book was released on 2023-05-15. Content Audits and Inventories available in PDF, EPUB and Kindle. The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more. New in this edition are chapters on auditing social media channels, apps, brand/messaging, content structure, and accessibility. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes. Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. The audit process begins with a data-rich inventory and layers in a qualitative assessment, empowering content owners and business stakeholders to make informed decisions. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies. Content Audits and Inventories: A Handbook for Content Analysis is a must-read for content professionals seeking to improve their content management strategy.
Content Audits and Inventories
Content Audits and Inventories - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Audits and Inventories write by Paula Ladenburg Land. This book was released on 2014-10-04. Content Audits and Inventories available in PDF, EPUB and Kindle. Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Content Audits and Inventories
Content Audits and Inventories - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Audits and Inventories write by Paula Ladenburg Land. This book was released on 2014. Content Audits and Inventories available in PDF, EPUB and Kindle. Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Enterprise Content Strategy
Enterprise Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Enterprise Content Strategy write by Kevin Nichols. This book was released on 2015-01-02. Enterprise Content Strategy available in PDF, EPUB and Kindle. "This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
Auditing For Dummies
Auditing For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Auditing For Dummies write by Maire Loughran. This book was released on 2010-07-06. Auditing For Dummies available in PDF, EPUB and Kindle. The easy way to master the art of auditing Want to be an auditor and need to hone your investigating skills? Look no further. This friendly guide gives you an easy-to-understand explanation of auditing — from gathering financial statements and accounting information to analyzing a client's financial position. Packed with examples, it gives you everything you need to ace an auditing course and begin a career today. Auditing 101 — get a crash course in the world of auditing and a description of the types of tasks you'll be expected to perform during a typical day on the job It's risky business — find out about audit risk and arm yourself with the know-how to collect the right type of evidence to support your decisions Auditing in the real world — dig into tons of sample business records to perform your first audit Focus on finances — learn how both ends of the financial equation — balance sheet and income statement — need to be presented on your client's financial statements Seal the deal — get the lowdown on how to wrap up your audit and write your opinion After the audit — see the types of additional services that may be asked of you after you've issued your professional opinion
