The Content Machine

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Release : 2013-10
Genre : Business & Economics
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Book Rating : 216/5 ( reviews)

The Content Machine - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Content Machine write by Michael Bhaskar. This book was released on 2013-10. The Content Machine available in PDF, EPUB and Kindle. This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Content Machine

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Release : 2016-11
Genre : Internet marketing
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Book Rating : 427/5 ( reviews)

Content Machine - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Machine write by Dan Norris. This book was released on 2016-11. Content Machine available in PDF, EPUB and Kindle. Content Machine outlines a strategy for using content marketing to build a 7-figure business with zero advertising. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

To Be a Machine

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Release : 2017-02-28
Genre : Computers
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Book Rating : 426/5 ( reviews)

To Be a Machine - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook To Be a Machine write by Mark O'Connell. This book was released on 2017-02-28. To Be a Machine available in PDF, EPUB and Kindle. “This gonzo-journalistic exploration of the Silicon Valley techno-utopians’ pursuit of escaping mortality is a breezy romp full of colorful characters.” —New York Times Book Review (Editor's Choice) Transhumanism is a movement pushing the limits of our bodies—our capabilities, intelligence, and lifespans—in the hopes that, through technology, we can become something better than ourselves. It has found support among Silicon Valley billionaires and some of the world’s biggest businesses. In To Be a Machine, journalist Mark O'Connell explores the staggering possibilities and moral quandaries that present themselves when you of think of your body as a device. He visits the world's foremost cryonics facility to witness how some have chosen to forestall death. He discovers an underground collective of biohackers, implanting electronics under their skin to enhance their senses. He meets a team of scientists urgently investigating how to protect mankind from artificial superintelligence. Where is our obsession with technology leading us? What does the rise of AI mean not just for our offices and homes, but for our humanity? Could the technologies we create to help us eventually bring us to harm? Addressing these questions, O'Connell presents a profound, provocative, often laugh-out-loud-funny look at an influential movement. In investigating what it means to be a machine, he offers a surprising meditation on what it means to be human.

Powering Content

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Release : 2017-06-12
Genre : Business & Economics
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Book Rating : 719/5 ( reviews)

Powering Content - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Powering Content write by Laura Busche. This book was released on 2017-06-12. Powering Content available in PDF, EPUB and Kindle. Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

How to Build a Content Machine

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Release : 2022-11-17
Genre : Business & Economics
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Book Rating : /5 ( reviews)

How to Build a Content Machine - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Build a Content Machine write by Vanessa Lau. This book was released on 2022-11-17. How to Build a Content Machine available in PDF, EPUB and Kindle. Like many content creators today, I’ve faced the same problems that plague any industry that’s surging in demand. Losing sleep on projects, taking on too many clients, burning out, you know the drill. There’s a price for success in the content creation industry if you’re doing it all on your own. My name is Vanessa Lau and I’ve spent the past four years learning, tweaking, and refining the perfect system of how you can deliver exceptional thought leadership content sustainability and consistently. This is what I call the content machine.