Content Strategy for the Web - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy for the Web write by Kristina Halvorson. This book was released on 2012-02-28. Content Strategy for the Web available in PDF, EPUB and Kindle. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
The Elements of Content Strategy
The Elements of Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Elements of Content Strategy write by Erin Kissane. This book was released on 2011. The Elements of Content Strategy available in PDF, EPUB and Kindle. Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
The Content Strategy Toolkit
The Content Strategy Toolkit - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Content Strategy Toolkit write by Meghan Casey. This book was released on 2023-05-11. The Content Strategy Toolkit available in PDF, EPUB and Kindle. In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
From Solo to Scaled
From Solo to Scaled - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook From Solo to Scaled write by Natalie Marie Dunbar. This book was released on 2022-07-25. From Solo to Scaled available in PDF, EPUB and Kindle. Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.
Enterprise Content Strategy
Enterprise Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Enterprise Content Strategy write by Kevin Nichols. This book was released on 2015-01-02. Enterprise Content Strategy available in PDF, EPUB and Kindle. "This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
