Content Strategy for the Web - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy for the Web write by Kristina Halvorson. This book was released on 2012-02-28. Content Strategy for the Web available in PDF, EPUB and Kindle. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
The Elements of Content Strategy
The Elements of Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Elements of Content Strategy write by Erin Kissane. This book was released on 2011. The Elements of Content Strategy available in PDF, EPUB and Kindle. Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Return on Engagement
Return on Engagement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Return on Engagement write by Tim Frick. This book was released on 2014-07-17. Return on Engagement available in PDF, EPUB and Kindle. In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Content Strategy for Mobile
Content Strategy for Mobile - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy for Mobile write by Karen McGrane. This book was released on 2012-11-04. Content Strategy for Mobile available in PDF, EPUB and Kindle. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
The Content Strategy Toolkit
The Content Strategy Toolkit - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Content Strategy Toolkit write by Meghan Casey. This book was released on 2023-05-11. The Content Strategy Toolkit available in PDF, EPUB and Kindle. In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
