Coordinating Internet Sales with Other Channels - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Coordinating Internet Sales with Other Channels write by Andreas Pinterits. This book was released on 2009-02-24. Coordinating Internet Sales with Other Channels available in PDF, EPUB and Kindle. Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
Coordinating Internet Sales with Other Channels
Coordinating Internet Sales with Other Channels - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Coordinating Internet Sales with Other Channels write by Andreas Pinterits. This book was released on 2009-01-15. Coordinating Internet Sales with Other Channels available in PDF, EPUB and Kindle. Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
The Internet Encyclopedia
The Internet Encyclopedia - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Internet Encyclopedia write by Hossein Bidgoli. This book was released on 2004. The Internet Encyclopedia available in PDF, EPUB and Kindle. Publisher Description
Supply Chain Coordination under Uncertainty
Supply Chain Coordination under Uncertainty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Supply Chain Coordination under Uncertainty write by Tsan-Ming Choi. This book was released on 2011-08-14. Supply Chain Coordination under Uncertainty available in PDF, EPUB and Kindle. Channel coordination is a core subject of supply chain management. Over the past decade, much research effort has been devoted to exploring the detailed mechanisms for achieving supply chain coordination under uncertainty, generating many fruitful analytical and empirical results. Despite the abundance of research results, there is an absence of a comprehensive reference source that provides state-of-the-art findings on both theoretical and applied research on the subject. In addition, with the advance of knowledge and technologies, many new topics on supply chain coordination under uncertainty have appeared in recent years. This handbook extensively examines supply chain coordination challenges with a focal point on discovering innovative measures that can help tackle the existing and emerging challenges. The book is organized into five parts, which include chapters on innovative analytical models for coordination, channel power and bargaining, technological advancements and applications, empirical analysis, cases studies and review. This handbook provides new empirical and analytical results with precious insights, which will not only help supply chain agents to understand more about the latest measures for supply chain coordination under uncertainty, but also help practitioners and researchers to know how to improve supply chain performance based on innovative methods.
Database Marketing
Database Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Database Marketing write by Robert C. Blattberg. This book was released on 2010-02-26. Database Marketing available in PDF, EPUB and Kindle. Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
