Corporate Language in Online Campaigning. Candidate Trump's Tweets in the 2016 Presidential Election Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Language in Online Campaigning. Candidate Trump's Tweets in the 2016 Presidential Election Campaign write by Amelie Kersten. This book was released on 2019-10-24. Corporate Language in Online Campaigning. Candidate Trump's Tweets in the 2016 Presidential Election Campaign available in PDF, EPUB and Kindle. Social Media has brought profound changes to the way people communicate with one another. The 2016 U.S. American presidential elections have demonstrated its deep impact on political participation. But still, only a small segment of research has focused on the actual content of tweets during election campaigns. This is why Amelie Kersten explores Donald Trump’s preferred linguistic style within his presidential campaign. Did Trump use a simple marketing instrument called Corporate Language? Have all his tweets been written by himself? By using a particular style in his tweets the former business man convinced voters to become his followers - not only in the digital world. Kersten shows that there are various linguistic patterns which point to a systematic use. In fact, the verbalization of Trump’s tweets can be generated through means such as reverse engineering. In this book: - Political Presidential Campaigning; - Corporate Identity; - Hillary Clinton; - Twitter; - Social Networks
“Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign
“Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook “Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign write by . This book was released on 2017-11-06. “Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign available in PDF, EPUB and Kindle. Presidential elections in the United States are, and always have been, major events in American and world history. They are watched by millions of people not only in the US but all over the world. A circumstance that is often not noticed by less informed viewers is that the most famous part of the elections, namely the presidential inauguration, is preceded by weeks, months and even years of presidential campaigning, where candidates raise and spend vast amounts of money in order to convince the American citizens to give them their vote. These campaigns have commonly consisted of journeys throughout the entire country, rallies, conventions and speeches but lately, another medium has been taking a great role in the competition: Social Media. Especially during the 2016 election cycle Twitter became a campaign tool that never has been used during political campaigns to this extent before. Donald Trump in particular has made use of Twitter to such a great extent that it sometimes even seemed like his official speaking tube. The introductory chapters of this work are dedicated to Obama’s social media pio-neer work during his 2008 election cycle. Then the Twitter phenomenon Trump will be analyzed based on an analysis of recurring patterns in a selection of his tweets. His controversial behavior online as well as offline will be set out as well. From the contents: Trump; Campaign; Twitter; Social Media; Politics; Presidential Elections; USA Dem Überblick über politische Wahlkampfstrategien vor und seit der Instrumentalisierung der neuen Medien ist eine konzise und zielführende Einführung in das US-amerikanische Wahlsystem vorangestellt. Zudem werden grundlegende Begrifflichkeiten der neuen Medien unter Bezug auf einschlägige Quellen angemessen erläutert. Die Wende hin zu den neuen Medien im Präsidentschaftswahlkampf seit Obama wird sehr gut zusammengefasst und mit Fragen der Wahlbeteiligung bzw. zur vermeintlichen Politikverdrossenheit in Verbindung gebracht. Im zweiten Kapitel wird Donald Trump als „Twitter-Phänomen“ diskutiert und aufgezeigt, welche Rolle sein Verhalten in der Kampagne einnahm. Es folgt eine genauere Analyse der Muster in den Tweets, gestützt auf gut ausgewählte medienanalytische Quellen.
Trump, Twitter, and the American Democracy
Trump, Twitter, and the American Democracy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Trump, Twitter, and the American Democracy write by Yu Ouyang. This book was released on 2020-06-29. Trump, Twitter, and the American Democracy available in PDF, EPUB and Kindle. This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.
"Unpresidented" - Twitter as a Tool in Donald Trump's Social Media Campaign
"Unpresidented" - Twitter as a Tool in Donald Trump's Social Media Campaign - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook "Unpresidented" - Twitter as a Tool in Donald Trump's Social Media Campaign write by Anonym. This book was released on 2017-12-19. "Unpresidented" - Twitter as a Tool in Donald Trump's Social Media Campaign available in PDF, EPUB and Kindle. Presidential elections in the United States are, and always have been, major events in American and world history. They are watched by millions of people not only in the US but all over the world. A circumstance that is often not noticed by less informed viewers is that the most famous part of the elections, namely the presidential inauguration, is preceded by weeks, months and even years of presidential campaigning, where candidates raise and spend vast amounts of money in order to convince the American citizens to give them their vote. These campaigns have commonly consisted of journeys throughout the entire country, rallies, conventions and speeches but lately, another medium has been taking a great role in the competition: Social Media. Especially during the 2016 election cycle Twitter became a campaign tool that never has been used during political campaigns to this extent before. Donald Trump in particular has made use of Twitter to such a great extent that it sometimes even seemed like his official speaking tube. The introductory chapters of this work are dedicated to Obama's social media pio-neer work during his 2008 election cycle. Then the Twitter phenomenon Trump will be analyzed based on an analysis of recurring patterns in a selection of his tweets. His controversial behavior online as well as offline will be set out as well. From the contents: Trump; Campaign; Twitter; Social Media; Politics; Presidential Elections; USA Dem Uberblick uber politische Wahlkampfstrategien vor und seit der Instrumentalisierung der neuen Medien ist eine konzise und zielfuhrende Einfuhrung in das US-amerikanische Wahlsystem vorangestellt. Zudem werden grundlegende Begrifflichkeiten der neuen Medien unter Bezug auf einschlagige Quellen angemessen erlautert. Die Wende hin zu den neuen Medien im Prasidentschaftswahlkampf seit Obama wird sehr gut zusammengefasst und mit Fragen der Wahlbeteiligung bzw. zur vermeintlichen Politikverdrossenheit in Verbindung gebracht. Im zweit
Words That Matter
Words That Matter - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Words That Matter write by Leticia Bode. This book was released on 2020-05-26. Words That Matter available in PDF, EPUB and Kindle. How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
