Corporate Media and the Threat to Democracy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Media and the Threat to Democracy write by Robert W. McChesney. This book was released on 2011-01-04. Corporate Media and the Threat to Democracy available in PDF, EPUB and Kindle. "In this passionate and strikingly lucid essay, Robert McChesney makes clear why all of us should be alarmed about the effects of media mergers on the future of American democracy. This is a must reading for anyone who wants to get a quick understanding of this troubling trend."—Susan J. Douglas, author of Growing Up Female with the Mass Media
The Business of Media
The Business of Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Media write by David Croteau. This book was released on 2006. The Business of Media available in PDF, EPUB and Kindle. The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
America's Battle for Media Democracy
America's Battle for Media Democracy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook America's Battle for Media Democracy write by Victor Pickard. This book was released on 2015. America's Battle for Media Democracy available in PDF, EPUB and Kindle. Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.
SocialCorp
SocialCorp - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook SocialCorp write by Joel Postman. This book was released on 2009-01-28. SocialCorp available in PDF, EPUB and Kindle. This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
Corporate Reputation and the News Media
Corporate Reputation and the News Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Reputation and the News Media write by Craig Carroll. This book was released on 2010-09-01. Corporate Reputation and the News Media available in PDF, EPUB and Kindle. This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
