Correlates of Season Ticket Renewal Behavior in College Football - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Correlates of Season Ticket Renewal Behavior in College Football write by Rachel Lee Scott. This book was released on 2017. Correlates of Season Ticket Renewal Behavior in College Football available in PDF, EPUB and Kindle. The purpose of this study is to assist The University of Texas Athletic Department (UT) better understand why some of their football season ticket holders did not renew for the upcoming 2017-2018 season. This study examines and analyzes secondary data (n=14,503) about UT football season ticket holders provided by the athletic department to the researcher. By understanding who decided not to renew, UT can infer why they did not renew and ultimately design better marketing strategies to continue developing their relationship with season ticket holders. The implications of findings about these persons will provide a rational basis for the improvement of strategies to promote continued season ticket renewal.
Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games
Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games write by David W. Pan. This book was released on 2015. Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games available in PDF, EPUB and Kindle. This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA Division IA level within a proposed theoretical framework. Specifically, four significant factors were identified as being used in the decision-making process of whether or not to renew season tickets. The results showed that football season ticket holders at this level tend to place a great importance on performance-related variables, probably because football is viewed as the national sport. Secondly, the respective effect of selected variables on the identified factors was assessed so as to understand how to efficiently conduct marketing efforts. The findings rendered a series of justifications for formulating market-segment specific strategies for the sale of season tickets. Numerous pertinent issues also were raised and discussed in the study.
Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions
Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions write by Gary Peng-Liang Tan. This book was released on 2011. Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions available in PDF, EPUB and Kindle. Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan, 2009; Jackson, 2005; NCAA, 2009, 2010). These problems can be examined from customer service, social identification, and consumer behavior perspectives (Curtin, 1982; Katona, 1974; Wann & Branscombe, 1993; Zeithaml, 1988). This study's research purposes are to understand service personal values antecedents and outcomes, and team identification's moderating effect on the relationship between service personal values, and both consumption satisfaction perceptions and behavioral outcomes. A sample of college football season ticket holders at a large public university in Southeastern United States completed an online survey. Factorial multivariate analysis of variance (MANOY A), multiple regression analysis, and hierarchical regression analysis were used to analyze the data. The findings of this study indicated college football season ticket holders' team identification moderated the relationship between their service value to social recognition (SYSR), and both consumption satisfaction and behavioral intentions. College football season ticket holders' with low team identification level are more likely to depend on SVSR to formulate their consumption satisfaction perceptions and behavioral intentions, compared to college football season ticket holders' with high team identification level. Antecedents of college football season ticket holders' service personal values include number of household members, gender, university affiliation, number of years holding season tickets, and ethnicity.
Egocentric Network Analysis
Egocentric Network Analysis - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Egocentric Network Analysis write by Brea L. Perry. This book was released on 2018-03-22. Egocentric Network Analysis available in PDF, EPUB and Kindle. An in-depth, comprehensive and practical guide to egocentric network analysis, focusing on fundamental theoretical, research design, and analytic issues.
Democracy and Education
Democracy and Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Democracy and Education write by John Dewey. This book was released on 1916. Democracy and Education available in PDF, EPUB and Kindle. . Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits. Never does the stone attempt to react in such a way that it may maintain itself against the blow, much less so as to render the blow a contributing factor to its own continued action. While the living thing may easily be crushed by superior force, it none the less tries to turn the energies which act upon it into means of its own further existence. If it cannot do so, it does not just split into smaller pieces (at least in the higher forms of life), but loses its identity as a living thing. As long as it endures, it struggles to use surrounding energies in its own behalf. It uses light, air, moisture, and the material of soil. To say that it uses them is to say that it turns them into means of its own conservation. As long as it is growing, the energy it expends in thus turning the environment to account is more than compensated for by the return it gets: it grows. Understanding the word "control" in this sense, it may be said that a living being is one that subjugates and controls for its own continued activity the energies that would otherwise use it up. Life is a self-renewing process through action upon the environment.
