Country-of-origin effects on consumer product evaluations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Country-of-origin effects on consumer product evaluations write by Peeter W. J. Verlegh. This book was released on 2001. Country-of-origin effects on consumer product evaluations available in PDF, EPUB and Kindle.
Product-Country Images
Product-Country Images - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product-Country Images write by Nicolas Papadopoulos. This book was released on 2014-05-01. Product-Country Images available in PDF, EPUB and Kindle. This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
International Marketing and the Country of Origin Effect
International Marketing and the Country of Origin Effect - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing and the Country of Origin Effect write by G. Bertoli. This book was released on 2013-01-01. International Marketing and the Country of Origin Effect available in PDF, EPUB and Kindle. 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
The Effects of Country of Origin on Consumer Product Evaluations
The Effects of Country of Origin on Consumer Product Evaluations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Effects of Country of Origin on Consumer Product Evaluations write by Thomas McCall Rogers. This book was released on 1992. The Effects of Country of Origin on Consumer Product Evaluations available in PDF, EPUB and Kindle.
Foundations of Information Integration Theory
Foundations of Information Integration Theory - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Foundations of Information Integration Theory write by Norman H. Anderson. This book was released on 1981. Foundations of Information Integration Theory available in PDF, EPUB and Kindle.
