Covert Cows and Chick-fil-A - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Covert Cows and Chick-fil-A write by Steve Robinson. This book was released on 2019-06-11. Covert Cows and Chick-fil-A available in PDF, EPUB and Kindle. The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Covert Cows and Chick-fil-A
Covert Cows and Chick-fil-A - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Covert Cows and Chick-fil-A write by Steve Robinson. This book was released on 2019. Covert Cows and Chick-fil-A available in PDF, EPUB and Kindle. Robinson, a longtime chief marketing officer for Chick-fil-A, tells the inside story of how the company built one of the most successful and beloved brands in America. As the company grew from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015, he was a first-hand witness to its evolution as an indelible global brand. Robinson explains the important traits that built the company's culture and sustained it through recession, as well as their dedication to Christian values and to the individual customer experience. -- adapted from jacket
Eat Mor Chikin
Eat Mor Chikin - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Eat Mor Chikin write by S. Truett Cathy. This book was released on 2002. Eat Mor Chikin available in PDF, EPUB and Kindle. In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. The principles he outlines in this book have brought success to his business, and he insists that anyone who follows them will surely enjoy similar results.
How Did You Do It, Truett?
How Did You Do It, Truett? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How Did You Do It, Truett? write by S. Truett Cathy. This book was released on 2007. How Did You Do It, Truett? available in PDF, EPUB and Kindle. How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The founder and CEO of Chick-fil-A, offers countless nuggets of wisdom in this work.
Bet on Talent
Bet on Talent - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Bet on Talent write by Dee Ann Turner. This book was released on 2019-09-03. Bet on Talent available in PDF, EPUB and Kindle. When it comes to running a business, the most important decisions a leader makes are not about products or locations--they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry. In Bet on Talent, Turner shows you how to - create a remarkable company culture - select, sustain, and steward talent - nurture internal relationships - create company loyalty that leads to customer loyalty - instill the practice of servant leadership within your organization - treat everyone with honor, dignity, and respect - and much more
