Craft Beer Culture and Modern Medievalism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Craft Beer Culture and Modern Medievalism write by Noëlle Phillips. This book was released on 2020-06-30. Craft Beer Culture and Modern Medievalism available in PDF, EPUB and Kindle. In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.
Beer and Brewing in Medieval Culture and Contemporary Medievalism
Beer and Brewing in Medieval Culture and Contemporary Medievalism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Beer and Brewing in Medieval Culture and Contemporary Medievalism write by John A. Geck. This book was released on 2022. Beer and Brewing in Medieval Culture and Contemporary Medievalism available in PDF, EPUB and Kindle. Representations of Beer in the Middle Ages: Beer Culture and Medievalisms is a cross-cultural analysis of the role that alcohol consumption played in literature, social and cultural history, and gender roles in the Middle Ages. The volume also seeks to correct or offer new insights into historical beer production. By drawing on the expertise of scholars of history, archaeology, Old and Middle English, Old Norse, and Medieval and Early Modern literature, the book produces a sustained discussion of how beer and alcohol consumption in the Middle Ages directly contributes to the romanticized vision of the medieval ale-hall omnipresent in beer marketing today. The essays describe alcohol consumption in the Middle Ages across much of Northern Europe, engage with the various myths employed in modern craft beer advertising and beer production, and examines how gender intersects with beer production and consumption. The editors also raise certain critical questions about medievalisms which need to be interrogated, particularly in light of the continued use of the Middle Ages for white supremacist and colonialist ideals. The volume contributes to the study of the popular and historical understandings of the Middle Ages as well the issues of race and gender. John A. Geck is Assistant Professor in the Department of English at the Memorial University of Newfoundland, Canada, where his research deals with transmissions of high and low culture in later medieval and early modern England, encompassing romance, hagiography, and drama; medievalisms and other projections of the medieval in popular and digital culture. Rosemary O'Neill is Associate Professor of English and Women's and Gender Studies at Kenyon College, USA. Her research explores the intersection of economics and medieval literature, and she has published and forthcoming work on Langland; Chaucer; the figure of Judas in medieval drama and poetry; and the resonances of medieval poetry in contemporary literature. Noelle Phillips is English Instructor at Douglas College, Canada. Her research engages in medieval book history, the work of Chaucer and Langland, the book collecting habits of the Earls of Northumberland, and most recently, the use of medievalism in marketing craft beer and breweries. Her recent book, Craft Beer Culture and Modern Medievalism: Brewing Dissent (2019) explores the stories and mythologies inherent to modern craft brewing. .
Beer in the Middle Ages and the Renaissance
Beer in the Middle Ages and the Renaissance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Beer in the Middle Ages and the Renaissance write by Richard W. Unger. This book was released on 2013-05-22. Beer in the Middle Ages and the Renaissance available in PDF, EPUB and Kindle. The beer of today—brewed from malted grain and hops, manufactured by large and often multinational corporations, frequently associated with young adults, sports, and drunkenness—is largely the result of scientific and industrial developments of the nineteenth century. Modern beer, however, has little in common with the drink that carried that name through the Middle Ages and Renaissance. Looking at a time when beer was often a nutritional necessity, was sometimes used as medicine, could be flavored with everything from the bark of fir trees to thyme and fresh eggs, and was consumed by men, women, and children alike, Beer in the Middle Ages and the Renaissance presents an extraordinarily detailed history of the business, art, and governance of brewing. During the medieval and early modern periods beer was as much a daily necessity as a source of inebriation and amusement. It was the beverage of choice of urban populations that lacked access to secure sources of potable water; a commodity of economic as well as social importance; a safe drink for daily consumption that was less expensive than wine; and a major source of tax revenue for the state. In Beer in the Middle Ages and the Renaissance, Richard W. Unger has written an encompassing study of beer as both a product and an economic force in Europe. Drawing from archives in the Low Countries and England to assemble an impressively complete history, Unger describes the transformation of the industry from small-scale production that was a basic part of housewifery to a highly regulated commercial enterprise dominated by the wealthy and overseen by government authorities. Looking at the intersecting technological, economic, cultural, and political changes that influenced the transformation of brewing over centuries, he traces how improvements in technology and in the distribution of information combined to standardize quality, showing how the process of urbanization created the concentrated markets essential for commercial production. Weaving together the stories of prosperous businessmen, skilled brewmasters, and small producers, this impressively researched overview of the social and cultural practices that surrounded the beer industry is rich in implication for the history of the period as a whole.
Beer and Brewing in Medieval Culture and Contemporary Medievalism
Beer and Brewing in Medieval Culture and Contemporary Medievalism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Beer and Brewing in Medieval Culture and Contemporary Medievalism write by John A. Geck. This book was released on 2022-06-25. Beer and Brewing in Medieval Culture and Contemporary Medievalism available in PDF, EPUB and Kindle. Beer and Brewing in Medieval Culture and Contemporary Medievalism is a cross-cultural analysis of the role that alcohol consumption played in literature, social and cultural history, and gender roles in the Middle Ages. The volume also seeks to correct or offer new insights into historical beer production. By drawing on the expertise of scholars of history, archaeology, Old and Middle English, Old Norse, and Medieval and Early Modern literature, the book shows how historical medieval beer and brewing has influenced nostalgic post-medieval nationalism and romanticized visions of the medieval ale-house seen in beer marketing today. The essays describe alcohol consumption in the Middle Ages across much of Northern Europe, engage with the various myths employed in modern craft beer advertising and beer production, and examine how gender intersects with beer production and consumption. The editors also raise certain critical questions about medievalisms which need to be interrogated, particularly in light of the continued use of the Middle Ages for white supremacist and colonialist ideals. The volume contributes to the study of the popular and historical understandings of the Middle Ages as well the issues of race and gender.
Gose
Gose - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Gose write by Fal Allen. This book was released on 2018-09-07. Gose available in PDF, EPUB and Kindle. Explore the sensation of tart, fruity and refreshing Gose-style beers, popular in Germany centuries ago and experiencing a renaissance today. Follow the development of this lightly sour wheat beer as it grew, then bordered on extinction, before surging into popularity due to the enthusiasm and experimentation of American craft brewers. Gose explores the history of this lightly sour wheat beer style, its traditional ingredients and special brewing techniques. Discover brewing methods from the Middle Ages and learn how to translate them to modern day beer. Learn about salinity, spices, and lactic acid as you experiment with Gose recipes from some of the best-known craft brewers of our time. This refreshing journey captures the innovation and experimentation that is occurring within the style and help you brew your own Gose-style beers.
