Crash Course in Marketing for Libraries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Crash Course in Marketing for Libraries write by Susan Webreck Alman. This book was released on 2007. Crash Course in Marketing for Libraries available in PDF, EPUB and Kindle. Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
Crash Course in Marketing for Libraries
Crash Course in Marketing for Libraries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Crash Course in Marketing for Libraries write by Susan W. Alman. This book was released on 2014-12-02. Crash Course in Marketing for Libraries available in PDF, EPUB and Kindle. Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Crash Course in Marketing for Libraries
Crash Course in Marketing for Libraries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Crash Course in Marketing for Libraries write by Susan W. Alman. This book was released on 2014-12-02. Crash Course in Marketing for Libraries available in PDF, EPUB and Kindle. Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library usewhich is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Crash Course in Library Services to People with Disabilities
Crash Course in Library Services to People with Disabilities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Crash Course in Library Services to People with Disabilities write by Elizabeth Ann Roberts. This book was released on . Crash Course in Library Services to People with Disabilities available in PDF, EPUB and Kindle.
Crash Course in Weeding Library Collections
Crash Course in Weeding Library Collections - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Crash Course in Weeding Library Collections write by Francisca Goldsmith. This book was released on 2015-11-02. Crash Course in Weeding Library Collections available in PDF, EPUB and Kindle. Weeding is a perennial challenge for librarians. This book will help you rise to the task by offering you basic instructions, including information on new formats and digital collections. Weeding is often difficult—who can easily decide to discard books and other materials that someone may someday want to borrow? But weeding is essential to keeping your collection healthy and relevant. Perfect for all types of libraries and for both paraprofessionals and librarians unfamiliar with modern weeding methods, this practical guide offers clear guidance that can help you cope with the sometimes-paralytic fear and distaste that can accompany a must-do task. Each of the book's chapters treats a specific concern—for example, weeding electronic collections. Practical matters related to collection maintenance through material and online resource weeding are addressed, as are policy and procedure documentation and communication planning and best practices. You'll read about weeding ethics, using vendor-provided weeding tools, and floating collections. The book also shares advice on training volunteers as weeding assistants and on communicating with library stakeholders about collection maintenance. By showing you how to make weeding a normal part of your library's routine, this book will help you provide your community with a healthier, better circulating, and more valuable collection.
