Crea tu proyecto Tube - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Crea tu proyecto Tube write by Roger Cusa. This book was released on 2011-06. Crea tu proyecto Tube available in PDF, EPUB and Kindle. ¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.
Crea tu Proyecto Tube
Crea tu Proyecto Tube - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Crea tu Proyecto Tube write by Roger Cusa. This book was released on 2011-06. Crea tu Proyecto Tube available in PDF, EPUB and Kindle. • Prólogo de José María Castillejo • ¿Piensas que no tienes talento? • La generación digital • Casos de éxito • Yo también puedo hacerlo • Webcam • Fans • Hollywood • El manifiesto del Internetenimiento
Televisión social y transmedia
Televisión social y transmedia - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Televisión social y transmedia write by Lamelo Varela, Carles. This book was released on 2016-12-04. Televisión social y transmedia available in PDF, EPUB and Kindle. La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Reinventing the Egg
Reinventing the Egg - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Reinventing the Egg write by Roger Cusa. This book was released on 2016-07-11. Reinventing the Egg available in PDF, EPUB and Kindle. Rethink! Revise! Reinvent! Whether you are a marketing director in a global company or the founder of a small venture, the proven path to drive significant business growth is to create a new competitive space: a new category. Reinvention is at the heart of this issue. In an era when consumers have access to unlimited choices, creating an average product and selling it in an average way is a recipe for failure. This book is about creating new growth in business through innovation. It is not about incremental ideas or doing something slightly better. This book is about reinventing things, about reinventing the egg. This is your chance to benefit from marketing expert Roger Cusa's vast experience in new brands and innovation. Cusa provides practical, easy-to-follow steps and includes over one hundred real-life inspiring stories and fascinating examples of innovative endeavors. Roger Cusa is a marketing director with over fifteen years of experience launching and managing global brands, such as Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas.
A Gentleman in Moscow
A Gentleman in Moscow - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Gentleman in Moscow write by Amor Towles. This book was released on 2017-01-09. A Gentleman in Moscow available in PDF, EPUB and Kindle. The mega-bestseller with more than 2 million readers Soon to be a Showtime/Paramount+ series starring Ewan McGregor as Count Alexander Rostov From the number one New York Times-bestselling author of The Lincoln Highway and Rules of Civility, a beautifully transporting novel about a man who is ordered to spend the rest of his life inside a luxury hotel 'A wonderful book' - Tana French 'This novel is astonishing, uplifting and wise. Don't miss it' - Chris Cleave 'No historical novel this year was more witty, insightful or original' - Sunday Times, Books of the Year '[A] supremely uplifting novel ... It's elegant, witty and delightful - much like the Count himself.' - Mail on Sunday, Books of the Year 'Charming ... shows that not all books about Russian aristocrats have to be full of doom and nihilism' - The Times, Books of the Year On 21 June 1922, Count Alexander Rostov - recipient of the Order of Saint Andrew, member of the Jockey Club, Master of the Hunt - is escorted out of the Kremlin, across Red Square and through the elegant revolving doors of the Hotel Metropol. Deemed an unrepentant aristocrat by a Bolshevik tribunal, the Count has been sentenced to house arrest indefinitely. But instead of his usual suite, he must now live in an attic room while Russia undergoes decades of tumultuous upheaval. Can a life without luxury be the richest of all? A BOOK OF THE DECADE, 2010-2020 (INDEPENDENT) THE TIMES BOOK OF THE YEAR 2017 A SUNDAY TIMES BOOK OF THE YEAR 2017 A MAIL ON SUNDAY BOOK OF THE YEAR 2017 A DAILY EXPRESS BOOK OF THE YEAR 2017 AN IRISH TIMES BOOK OF THE YEAR 2017 ONE OF BARACK OBAMA'S BEST BOOKS OF 2017 ONE OF BILL GATES'S SUMMER READS OF 2019 NOMINATED FOR THE 2018 INDEPENDENT BOOKSELLERS WEEK AWARD
