Creating a Brand Identity: A Guide for Designers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Creating a Brand Identity: A Guide for Designers write by Catharine Slade-Brooking. This book was released on 2016-01-18. Creating a Brand Identity: A Guide for Designers available in PDF, EPUB and Kindle. Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Designing Brand Identity
Designing Brand Identity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Brand Identity write by Alina Wheeler. This book was released on 2012-10-11. Designing Brand Identity available in PDF, EPUB and Kindle. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Logo Design Love
Logo Design Love - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Logo Design Love write by David Airey. This book was released on 2015. Logo Design Love available in PDF, EPUB and Kindle. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Identity Designed
Identity Designed - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Identity Designed write by David Airey. This book was released on 2019-01-01. Identity Designed available in PDF, EPUB and Kindle. Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Book of Branding
Book of Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Book of Branding write by Radim Malinic. This book was released on 2019-11-11. Book of Branding available in PDF, EPUB and Kindle. Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
