Critical Multimodal Studies of Popular Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Critical Multimodal Studies of Popular Discourse write by Emilia Djonov. This book was released on 2013-09-23. Critical Multimodal Studies of Popular Discourse available in PDF, EPUB and Kindle. Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
How to Do Critical Discourse Analysis
How to Do Critical Discourse Analysis - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Do Critical Discourse Analysis write by David Machin. This book was released on 2012-08-16. How to Do Critical Discourse Analysis available in PDF, EPUB and Kindle. "How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Multimodal Studies
Multimodal Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodal Studies write by Kay O'Halloran. This book was released on 2012-05-22. Multimodal Studies available in PDF, EPUB and Kindle. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.
Advancing Multimodal and Critical Discourse Studies
Advancing Multimodal and Critical Discourse Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advancing Multimodal and Critical Discourse Studies write by Sumin Zhao. This book was released on 2017-09-08. Advancing Multimodal and Critical Discourse Studies available in PDF, EPUB and Kindle. As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
Popular Music and Multimodal Critical Discourse Studies
Popular Music and Multimodal Critical Discourse Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Popular Music and Multimodal Critical Discourse Studies write by Lyndon C. S. Way. This book was released on 2017-12-28. Popular Music and Multimodal Critical Discourse Studies available in PDF, EPUB and Kindle. Popular music has long been used to entertain, provoke, challenge and liberate but also to oppress and control. Can popular music be political? What types of popular music work best with politics? How can songs, videos, concerts or any other musical commodity convey ideas about power, politics and identity? Using Multimodal Critical Discourse Studies (MCDS), this book reveals the deeply political role played by popular music. Lyndon Way demonstrates how MCDS can provide important and timely insights on the political nature of popular music, due to its focus on how communication takes place, as well as its interest in discourse and how ideologies are naturalised and legitimised. The book considers the example of contemporary Turkish society, with its complex and deep ideological divisions increasingly obvious under the stewardship of President Recep Tayyip Erdogan and his centre-right political party, in power since 2002. It looks at how the authorities seek to harness and control popular music and considers a wide range of popular music genres including rock, rap, protest and folk music. It shows how official promotional videos, protest cut-and-paste offerings, party-political election songs, live music events and internet discussions about popular music emerge as sites of power and resistance in certain venues and particularly across social media. Throughout the book, Lyndon Way shows that popular music is also deeply political.
