Cross-Cultural Behaviour in Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross-Cultural Behaviour in Tourism write by Yvette Reisinger, PhD. This book was released on 2012-05-23. Cross-Cultural Behaviour in Tourism available in PDF, EPUB and Kindle. Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
Cross-Cultural Behaviour in Tourism
Cross-Cultural Behaviour in Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross-Cultural Behaviour in Tourism write by Yvette Reisinger, PhD. This book was released on 2012-05-23. Cross-Cultural Behaviour in Tourism available in PDF, EPUB and Kindle. Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
Cross-Cultural Aspects of Tourism and Hospitality
Cross-Cultural Aspects of Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross-Cultural Aspects of Tourism and Hospitality write by Erdogan Koc. This book was released on 2020-09-03. Cross-Cultural Aspects of Tourism and Hospitality available in PDF, EPUB and Kindle. Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
International Tourism
International Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Tourism write by Yvette Reisinger, PhD. This book was released on 2010-08-27. International Tourism available in PDF, EPUB and Kindle. In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.
Cross-cultural Behaviour in Tourism
Cross-cultural Behaviour in Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross-cultural Behaviour in Tourism write by Y. Reisinger. This book was released on 2003. Cross-cultural Behaviour in Tourism available in PDF, EPUB and Kindle.
