Cult of the Luxury Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cult of the Luxury Brand write by Radha Chadha. This book was released on 2010-12-07. Cult of the Luxury Brand available in PDF, EPUB and Kindle. The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
The Cult of the Luxury Brand
The Cult of the Luxury Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cult of the Luxury Brand write by Paul Husband. This book was released on 2010-12-07. The Cult of the Luxury Brand available in PDF, EPUB and Kindle. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 per cent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes", impossible to tell from the real thing but detracting from its sales.Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
The Cult of the Luxury Brand
The Cult of the Luxury Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Cult of the Luxury Brand write by Radha Chadha. This book was released on 2006. The Cult of the Luxury Brand available in PDF, EPUB and Kindle. The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Luxury China
Luxury China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury China write by Michel Chevalier. This book was released on 2011-09-02. Luxury China available in PDF, EPUB and Kindle. A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Kapferer on Luxury
Kapferer on Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Kapferer on Luxury write by Jean-Noël Kapferer. This book was released on 2015-03-03. Kapferer on Luxury available in PDF, EPUB and Kindle. This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
