Customer-Centric Marketing Strategies: Tools for Building Organizational Performance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer-Centric Marketing Strategies: Tools for Building Organizational Performance write by Kaufmann, Hans-Ruediger. This book was released on 2012-11-30. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance available in PDF, EPUB and Kindle. As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Handbook on Customer Centricity
Handbook on Customer Centricity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook on Customer Centricity write by Robert W. Palmatier. This book was released on 2019. Handbook on Customer Centricity available in PDF, EPUB and Kindle. Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Customer Centricity
Customer Centricity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Centricity write by Peter Fader. This book was released on 2012. Customer Centricity available in PDF, EPUB and Kindle. Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Marketing in the Cyber Era: Strategies and Emerging Trends
Marketing in the Cyber Era: Strategies and Emerging Trends - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing in the Cyber Era: Strategies and Emerging Trends write by Ghorbani, Ali. This book was released on 2013-12-31. Marketing in the Cyber Era: Strategies and Emerging Trends available in PDF, EPUB and Kindle. The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media write by Wu, Mei. This book was released on 2013-09-30. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media available in PDF, EPUB and Kindle. Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
