Customer Loyalty Programmes and Clubs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Loyalty Programmes and Clubs write by Stephan A. Butscher. This book was released on 2017-05-15. Customer Loyalty Programmes and Clubs available in PDF, EPUB and Kindle. In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
Customer Clubs and Loyalty Programmes
Customer Clubs and Loyalty Programmes - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Clubs and Loyalty Programmes write by Stephan A. Butscher. This book was released on 1998. Customer Clubs and Loyalty Programmes available in PDF, EPUB and Kindle. The book includes case studies from some of the most successful companies from the UK, Europe, Australia and the USA, including Volkswagen Club, Kawasaki Riders Club, Microsoft Advantage and Swatch The Club.
Loyalty Programs
Loyalty Programs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Loyalty Programs write by Philip Shelper. This book was released on 2023-08. Loyalty Programs available in PDF, EPUB and Kindle. Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).
Loyalty Schemes in Retailing
Loyalty Schemes in Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Loyalty Schemes in Retailing write by Nicolas Hoffmann. This book was released on 2013. Loyalty Schemes in Retailing available in PDF, EPUB and Kindle. To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
Handbook of Customer Satisfaction and Loyalty Measurement
Handbook of Customer Satisfaction and Loyalty Measurement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Customer Satisfaction and Loyalty Measurement write by Nigel Hill. This book was released on 2000. Handbook of Customer Satisfaction and Loyalty Measurement available in PDF, EPUB and Kindle. An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. This new edition includes four new chapters on loyalty measurement.
