Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging write by Mark Hillary. This book was released on 2015-02-18. Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging available in PDF, EPUB and Kindle. Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.
My Tweets Are Nothing Like The Sun: William Shakespeare on Twitter
My Tweets Are Nothing Like The Sun: William Shakespeare on Twitter - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook My Tweets Are Nothing Like The Sun: William Shakespeare on Twitter write by Mark Hillary. This book was released on 2015-07-04. My Tweets Are Nothing Like The Sun: William Shakespeare on Twitter available in PDF, EPUB and Kindle. Everyone knows something of the sonnets of William Shakespeare - even if they have never read Shakespeare. Allusions are all around in song lyrics, TV shows, and news headlines. The 154 poems Shakespeare wrote in sonnet form and published in 1609 are referenced in so much popular culture, yet unless you are a student of English literature you may not have ever tried reading them. Now you don't have to. In this book, all the 154 original poems are included and paired with a Twitter version. That's right, every one of the sonnets has been reduced to a message of fewer than 140-characters. This is an experiment in making 400-year-old poetry work in the age of social media, but it is also a continuation of the sonnet traditions. Sonnets are very structured, short poems anyway. Poets needed to follow strict rules to make a sonnet work, to convey meaning within a set number of lines. In this book, the sonnets have been reduced to individual tweets - but they still retain the essence of each poem.
From Sofa To Sprinter: Running For Health, Happiness, and Success
From Sofa To Sprinter: Running For Health, Happiness, and Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook From Sofa To Sprinter: Running For Health, Happiness, and Success write by Mark Hillary. This book was released on 2018-02-16. From Sofa To Sprinter: Running For Health, Happiness, and Success available in PDF, EPUB and Kindle. This is a short book about running. It's not a guide to weight loss and it's not a week-by-week marathon-training guide. In fact, you might be looking at this book even if you don't run or engage in any physical activity at all. Perhaps it may inspire you into action. Mark Hillary is a British writer and analyst known globally for his visionary insight into how technology shapes the world we live in. He has published 15 books on technology and he regularly writes for The Huffington Post and other business journals. Mark has advised the UN on technology in developing societies and has helped several governments to develop ICT-related policies. He was an official London 2012 Olympic blogger and was the first ever blogger hired by the British government in 2010. Mark ghost-writes on technology for leading CEOs and executives all over the world. He also runs regularly on the streets of São Paulo, Brazil. @markhillary www.markhillary.com
Content Marketing
Content Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Marketing write by Rebecca Lieb. This book was released on 2012. Content Marketing available in PDF, EPUB and Kindle. If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Digital and Social Media Marketing
Digital and Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Social Media Marketing write by Nripendra P. Rana. This book was released on 2019-11-11. Digital and Social Media Marketing available in PDF, EPUB and Kindle. This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
