Customer loyalty in retail. Case study of Marks and Spencer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer loyalty in retail. Case study of Marks and Spencer write by Katarzyna Szydlowska. This book was released on 2020-01-23. Customer loyalty in retail. Case study of Marks and Spencer available in PDF, EPUB and Kindle. Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.
Retail Management
Retail Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Retail Management write by U. C. Mathur. This book was released on 2010. Retail Management available in PDF, EPUB and Kindle. Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i
Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose
Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose write by Kat Szydlowska. This book was released on 2018-06-06. Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose available in PDF, EPUB and Kindle. Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: The objectives of this study are: 1. To examine the impact of customer service on the customer loyalty in Waitrose store. 2. To analyse the role of corporate social responsibility in the selecting particular products among the customers of Waitrose. 3. To investigate the influence of the loyalty programs on the customers loyalty in Waitrose. Nowadays, when the competition is high and it’s difficult to get through to the market, it’s important to invest in relationship with customers. People, who are loyal to a particular brand, have high level of satisfaction, therefore world of mouth is important to gain more customers in the future. Waitrose is one of the largest grocery retailers in the United Kingdom. In 2011, the store introduced My Waitrose card- the type of loyalty scheme. This service enables customers to drink tea or coffee for free, discounts on specific products, free food magazine and access to other promotions in particular period. The store focus mainly on sales from quality, organic, free range products, what distinguishes it from other supermarkets. Within couple of years, Waitrose received many awards and acclaims e.g. Big Society Award and Best Loyalty Scheme.
Scoring Points
Scoring Points - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Scoring Points write by Clive Humby. This book was released on 2007. Scoring Points available in PDF, EPUB and Kindle. 'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
Strategic Retail Management
Strategic Retail Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Retail Management write by Joachim Zentes. This book was released on 2012-02-02. Strategic Retail Management available in PDF, EPUB and Kindle. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
