Customer Relationship Management Strategies in the Digital Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Relationship Management Strategies in the Digital Era write by Nas?r, Süphan. This book was released on 2015-03-31. Customer Relationship Management Strategies in the Digital Era available in PDF, EPUB and Kindle. In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Digital CRM
Digital CRM - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital CRM write by Marco Bardicchia. This book was released on 2022-12-22. Digital CRM available in PDF, EPUB and Kindle. 4th edition - Jan 2023 Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era. By tracking customer data and analyzing their behavior, businesses can tailor their marketing and sales efforts to better meet the needs of their customers. In Digital CRM: Strategies and Emerging Trends. Building Customer Relationship in the Digital Era, Marco Bardicchia explores how to effectively manage interactions with customers and potential customers from initial contact to post-purchase follow-up. This book is a valuable resource for anyone looking to improve their customer relationships and increase the chances of success for their business. Key topics: Marketing CRM, Digital Marketing, Customer Relationship Management, CRM, Digital Trends.
Customer Relationship Management: Strategic Approaches in Digital Era
Customer Relationship Management: Strategic Approaches in Digital Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Relationship Management: Strategic Approaches in Digital Era write by Joao Heitor De Avila Santos. This book was released on 2018-12. Customer Relationship Management: Strategic Approaches in Digital Era available in PDF, EPUB and Kindle. Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.
Augmented Customer Strategy
Augmented Customer Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Augmented Customer Strategy write by Gilles N'Goala. This book was released on 2019-07-30. Augmented Customer Strategy available in PDF, EPUB and Kindle. Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Augmented Customer Strategy
Augmented Customer Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Augmented Customer Strategy write by Gilles N'Goala. This book was released on 2019-04-26. Augmented Customer Strategy available in PDF, EPUB and Kindle. Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
