Data-Driven Marketing for Strategic Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Data-Driven Marketing for Strategic Success write by Rui Nunes Cruz. This book was released on 2024-08-09. Data-Driven Marketing for Strategic Success available in PDF, EPUB and Kindle.
Data-Driven Marketing
Data-Driven Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Data-Driven Marketing write by Mark Jeffery. This book was released on 2010-02-08. Data-Driven Marketing available in PDF, EPUB and Kindle. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Data-Driven Marketing for Strategic Success
Data-Driven Marketing for Strategic Success - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Data-Driven Marketing for Strategic Success write by Rosário, Albérico Travassos. This book was released on 2024-08-09. Data-Driven Marketing for Strategic Success available in PDF, EPUB and Kindle. In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.
From Data-Driven to People-Based Marketing
From Data-Driven to People-Based Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook From Data-Driven to People-Based Marketing write by Marco Hassler. This book was released on 2021-08-23. From Data-Driven to People-Based Marketing available in PDF, EPUB and Kindle. With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time. Succeeding in marketing in a cookieless world: From data-driven to people-based marketing First-party data strategy: Creating a future-proof approach for acquiring consent and first-party data User profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protection Orchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.
Data-Driven Marketing Content
Data-Driven Marketing Content - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Data-Driven Marketing Content write by Lee Wilson. This book was released on 2019-06-19. Data-Driven Marketing Content available in PDF, EPUB and Kindle. This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
